Presentation
Car Industry
Intro
Popular car companies in the industry:
Ford
Chevrolet
BMW
Volkswagen
Cadillac
Subaru
Nissan
Jaguar
Toyota
Porsche
Dodge
Segmentation: Price and appearance
Perceptual Map
High-end
Conservativ e Sports car
Affordabl e Ford Motor Company
Headquarters: U.S.
Types of vehicles:
Cars
SUVs/Crossovers
Trucks
Commercial
Hybrids/Electric
Diesel
Objective: Offer array of vehicles – small, medium and large; cars, utilities and trucks. Focusing on best-in-class quality, fuel efficiency, safety and smart design Affordable vehicles
Best selling product: F series, Fiesta
Price range: F series : 26k – 52k, Fiesta: 14k
Headquarters: U.S.
Chevrolet
Owned by General Motors
Types of vehicles:
Cars
SUVs/Crossovers
Trucks
Commercial/Vans
Hybrids/Electric
Diesel
Affordable vehicles
Target a wide range of markets. Affordability, safety, design, fuel efficiency Best selling: Cruze and Silverado
Price range: Cruze: 16k MSRP, Silverado: Starting 26k
BMW
Headquarters: Germany
Types of vehicles:
Cars
Hatchback, coupe, sedan, touring, roadster
Convertible
Commercial
Motorcycles
SUVs
Luxury vehicles and sports cars that appeal to upper class individuals. Focus on quality, style, performance, and design
Car prices range 30k-103k
Volkswagen
Headquarters: Germany
Vehicle types
Cars
Sedan, coupe, hatchback, Beetle, compact, convertible
SUVs/Station wagons
Vans
Objectives: Affordability, size, fuel efficiency
Best selling vehicle: Beetle: 20k starting MSRP
Cadillac
Headquarters: U.S.
Owned by General Motors
List of vehicles
Cars
Coupes, sedans, racing
SUVs/Crossovers
Offer luxury vehicles, highly moderate to high price. Focus is on performance, design, and technology
Price: Similar prices to BMW, Cadillac ATS sedan MSRP 30k
Subaru
Originates in Japan
Subaru of
References: