CEO STATEMENT Our ApprOACh TO SuSTAiNAbiliTy
Programme strategy reporting approach
3 5
7 8
highlighTS 2011 SuppliErS
Direct suppliers Indirect suppliers systems and Guidelines stakeholder engagement
9 12
13 14 15 17
ENvirONMENT management Processes Innovation Design marketing Development sourcing own operations sales communication Human resources It
19
20 20 21 22 23 24 27 29 30 30 31
EMplOyEES 2012 MilESTONES pErFOrMANCE supply chain audits and training enforcement environment employees community affairs
32 36 42
43 46 52 54 56 61
ceo statement our aPProacH to sustaInaBIlIty HIGHlIGHts 2011 suPPlIers envIronment emPloyees 2012 mIlestones Performance
3 5 9 12 19 32 36 42
Ceo sTATeMenT
Growing our business brings with it many challenges. our strategic Business Plan until 2015 – called route 2015 - sets out ambitious targets for the growth of the adidas Group. While working towards these strategic goals, we also want to meet society’s evolving expectations of business practices. these include our responsibilities towards our employees, the people who make our products, the environment and the communities where we operate.
In 2010 we set 2015 social and environmental targets that aim to shape how we will grow and meet our business goals in a sustainable way. targets are important because they give us a clear orientation and landmarks to reach and they spur us on to go further and achieve more. this report is focused on reporting our efforts to reach the milestones we set ourselves for 2011.
While working towards these strategic goals, we also want to meet society’s evolving expectations of business practices.
Progress in 2011 two milestones highlight the progress we are making in managing social compliance in our supply chain: 1. our direct suppliers’ performance is rated through a key performance indicator, or c-rating, on a scale of 1c-5c. In our direct supply chain, which accounts for fourfifths