Kim Fisher
MKT/421
May 16, 2012
Dr. Harry Caldwell
Environmental and Factor Paper FedEx Corporation is an organization that works to conduct business both domestic and globally. This organization has built there organization globally and has succeeded in the market by having FedEx Corporation, Grounds, Express, Freight, and Services are all over the world. The influence that this organization has demonstrated with their services has marked them to be a worldwide organization that has the needs to serve people (FedEx, 1995-2012). This environmental paper will emphasis on the FedEx Corporation as an organization who’s domestic and global marketing decisions are affected by environmental factors. This paper will specific areas such as the high level of domestic and global environmental factors that may impact the organization’s marketing decisions and the impact of technology also on the marketing decisions will be addressed. This paper will also conclude with the analyzing the importance of social responsibility and ethics as related to FedEx Corporation marketing legal obligations as well as having a connection politically and advancing to the high demands.
Global Economic Interdependence and Effect of Trade Practices and Agreements
Global economic interdependence and the trade practices and agreements have a large influence on the overall business. As a result, people depend on other people to produce most of the goods and services. With maintaining some order there must be a degree of economic independence. This is a matter of getting people involved all over the world while marketing certain new products of service. Different trade practices can ultimately increase business opportunity’s to sustain a solid business. This builds relationships all over the world with agreements to conduct business together (R. Kerin, 2011).
Importance of Demographics and Physical Infrastructure Demographics and physical
References: 1995-2012, FedEx. (1995-2012). About FedEx. Retrieved May 17, 2012 , from http://about.van.fedex.com/ R. Kerin, S. Hartley, E. Berkowitz, W. Rudelius (2011): Marketing, 10 th Edition, Mc Graw-Hill 2011 Philip Kotler, K. L. (2012). Marketing Management, Thirteenth Edition. Prentice Hall, Inc. A Pearson Education Company. ENVIRONMENTAL AND FACTOR PAPER 2 ENVIRONMENTAL AND FACTOR PAPER 3 ENVIRONMENTAL AND FACTOR PAPER 4 ENVIRONMENTAL AND FACTOR PAPER 5 ENVIRONMENTAL AND FACTOR PAPER 6 ENVIRONMENTAL AND FACTOR PAPER 7