Perfume
TPRINCIPLES OF MARKETINGG Name: Sidra Jameel Id no.: BB-25144 Course: Principles of Marketing Instructor name: Ma’am Sobia
MARKETING
The action or business of promoting and selling products or services, including market research and advertising.
Q: importance and significance of marketing?
IMPORTANCE & SIGNIFICANCE OF MARKETING
Marketing is an ongoing process that helps to provide what the client wants and needs whilst allowing the business to be prepared to respond to change. If you have a salon, restaurant or other business you must make sure that potential customers are aware of your presence, they need to know what you offer, how you differ from the competition and what you can do for them.
FOR EFFECTIVE MARKETING WE NEED TO: * Assess exactly what customers need and want * Monitor changes in the marketplace * Anticipate future trends * Promote the business
THE IMPORTANCE OF MARKETING HAS INCREASED FOR SEVERAL REASONS
Economic growth
There has been a big increase in the disposable income of many consumers and this has resulted in a growth in demand for products and services in a far wider range of choice.
Fashion
There has been a considerable change in fashion, taste and lifestyle of consumers. Many more women consider a visit to the hairdresser or therapist a necessity rather than a luxury and men are become increasingly more aware of the therapeutic treatments that are available.
Technology
Firms are constantly inventing, designing and launching new or more advanced products onto the market offering increased benefits to the
MARKETING
The action or business of promoting and selling products or services, including market research and advertising.
Q: importance and significance of marketing?
IMPORTANCE & SIGNIFICANCE OF MARKETING
Marketing is an ongoing process that helps to provide what the client wants and needs whilst allowing the business to be prepared to respond to change. If you have a salon, restaurant or other business you must make sure that potential customers are aware of your presence, they need to know what you offer, how you differ from the competition and what you can do for them.
FOR EFFECTIVE MARKETING WE NEED TO: * Assess exactly what customers need and want * Monitor changes in the marketplace * Anticipate future trends * Promote the business
THE IMPORTANCE OF MARKETING HAS INCREASED FOR SEVERAL REASONS
Economic growth
There has been a big increase in the disposable income of many consumers and this has resulted in a growth in demand for products and services in a far wider range of choice.
Fashion
There has been a considerable change in fashion, taste and lifestyle of consumers. Many more women consider a visit to the hairdresser or therapist a necessity rather than a luxury and men are become increasingly more aware of the therapeutic treatments that are available.
Technology
Firms are constantly inventing, designing and launching new or more advanced products onto the market offering increased benefits to the