Perrier marketing case study
Introduction :(history)
Company history starts in 1976. At that time we were a small US-based business known as great waters of france,inc.,later to be the Perrier group of America, inc. they sold one brand, business known as Great Waters of France, Inc., later to be
The Perrier Group of America, Inc. They sold one brand, Perrier Sparkling Natural
Mineral Water, with a handful of employees. Perrier was the beginning of a shift in
Americans beverage habits bottled water was a socially acceptable alternative to alcohol and the drink of choice for active, health-minded individuals. In 1980 we acquired our first domestic spring water brand, Poland Spring Brand
Natural Spring Water. they embraced its local heritage, nourished its growth and built it into a leading brand. Also have done this with every brand we acquired since.
Arrowhead Brand Mountain Spring Water, Ozarka Brand Natural Spring Water,
Deer Park Brand Natural Spring Water, Zephyrhills Brand Natural Spring Water and Ice Mountain Brand Natural Spring Water all started out as little-known brands with distinctive regional heritages and natural spring sources. Today these are six core spring water brands, each a leader within its respective region of distribution.
Fast forward to 1992: Nestlé, the worlds largest food and beverage company, purchased Source Perrier and acquired( PERRIER) company, then known as The Perrier
Group of America. After joining Nestlés global family of 72 bottled water brands, They became Nestlé Waters North America Inc. As part of has the corporate resources to expertly source, bottle and deliver exceptional water products. This strong and solid backing will continue to support our business and our employees in the U.S. and Canada. brief: For over twenty years, Perrier has retained its position as the world leader in aerated water. Despite great difficulties in the 1990s, following the case of benzene, the company was able to
Company history starts in 1976. At that time we were a small US-based business known as great waters of france,inc.,later to be the Perrier group of America, inc. they sold one brand, business known as Great Waters of France, Inc., later to be
The Perrier Group of America, Inc. They sold one brand, Perrier Sparkling Natural
Mineral Water, with a handful of employees. Perrier was the beginning of a shift in
Americans beverage habits bottled water was a socially acceptable alternative to alcohol and the drink of choice for active, health-minded individuals. In 1980 we acquired our first domestic spring water brand, Poland Spring Brand
Natural Spring Water. they embraced its local heritage, nourished its growth and built it into a leading brand. Also have done this with every brand we acquired since.
Arrowhead Brand Mountain Spring Water, Ozarka Brand Natural Spring Water,
Deer Park Brand Natural Spring Water, Zephyrhills Brand Natural Spring Water and Ice Mountain Brand Natural Spring Water all started out as little-known brands with distinctive regional heritages and natural spring sources. Today these are six core spring water brands, each a leader within its respective region of distribution.
Fast forward to 1992: Nestlé, the worlds largest food and beverage company, purchased Source Perrier and acquired( PERRIER) company, then known as The Perrier
Group of America. After joining Nestlés global family of 72 bottled water brands, They became Nestlé Waters North America Inc. As part of has the corporate resources to expertly source, bottle and deliver exceptional water products. This strong and solid backing will continue to support our business and our employees in the U.S. and Canada. brief: For over twenty years, Perrier has retained its position as the world leader in aerated water. Despite great difficulties in the 1990s, following the case of benzene, the company was able to