Personal Products in Usa
MarketLine Industry Profile
Personal Products in the United States
February 2013
Reference Code: 0072-2124
Publication Date: February 2013
WWW.MARKETLINE.COM
MARKETLINE. THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED
United States - Personal Products © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED
0072 - 2124 - 2011 Page | 1
EXECUTIVE SUMMARY
Market value
The United States personal products market grew by 1.6% in 2011 to reach a value of $53 billion.
Market value forecast
In 2016, the United States personal products market is forecast to have a value of $55.8 billion, an increase of 5.3% since 2011.
Category segmentation
Skincare is the largest segment of the personal products market in the United States, accounting for 17.5% of the market's total value.
Geography segmentation
The United States accounts for 15.4% of the global personal products market value.
Market share
The Procter & Gamble Company is the leading player in the United States personal products market, generating a 22% share of the market's value.
Market rivalry
High fixed-costs and exit barriers intensify rivalry, though many major players operate in a diverse range of markets.
United States - Personal Products © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED
0072 - 2124 - 2011 Page | 2
TABLE OF CONTENTS
Executive Summary ....................................................................................................................................................... 2 Market value............................................................................................................................................................... 2 Market value forecast ................................................................................................................................................. 2 Category segmentation
Personal Products in the United States
February 2013
Reference Code: 0072-2124
Publication Date: February 2013
WWW.MARKETLINE.COM
MARKETLINE. THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED
United States - Personal Products © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED
0072 - 2124 - 2011 Page | 1
EXECUTIVE SUMMARY
Market value
The United States personal products market grew by 1.6% in 2011 to reach a value of $53 billion.
Market value forecast
In 2016, the United States personal products market is forecast to have a value of $55.8 billion, an increase of 5.3% since 2011.
Category segmentation
Skincare is the largest segment of the personal products market in the United States, accounting for 17.5% of the market's total value.
Geography segmentation
The United States accounts for 15.4% of the global personal products market value.
Market share
The Procter & Gamble Company is the leading player in the United States personal products market, generating a 22% share of the market's value.
Market rivalry
High fixed-costs and exit barriers intensify rivalry, though many major players operate in a diverse range of markets.
United States - Personal Products © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED
0072 - 2124 - 2011 Page | 2
TABLE OF CONTENTS
Executive Summary ....................................................................................................................................................... 2 Market value............................................................................................................................................................... 2 Market value forecast ................................................................................................................................................. 2 Category segmentation