The personality and behavior of Ron Burgundy, the main character of the movie "Anchorman: The Legend of Ron Burgundy", can be analyzed through the qualities exhibited in both the Freudian and Humanistic perspective of psychology. The analysis will begin with a Freudian perspective followed by a humanistic perspective. But first it is necessary to provide a brief summary of the movie.
The film takes place in San Diego during the 1970's, "a time before cable where the news anchorman reigned supreme". At the forefront of successful anchormen is Ron Burgundy, the top rated anchorman in San Diego. Loved by his San Diego viewers for twelve years, Ron has evolved into a self-centered, egotistical, sexist, buffoon. His uninhibited sexism is encouraged by his fraternal-like crew and left uncriticized due to his power as the top anchorman. The plot twist takes place when Veronica Corningstone, an ambitious newswoman begins working at the station. Ron Burgundy fears that his job is threatened and feels the need to prove his male superiority through childish antics. His childish competition proves to be quite comical.
Sigmund Freud believed in the idea of psychoanalytic theory that most of what we think and act is guided by unconscious doings. Analyzing Ron Burgundy from a Freudian point of view, we see that he exhibits qualities of the id, ego, and superego. The id seeks immediate gratification of the pleasure impulses. Ron Burgundy tends to sway more towards this system of human behavior than the rest. An example of this is in Burgundy's love for scotch. During the opening scenes he is waiting for the news show to start. He begins drinking scotch, one of his pleasures, and begins singing "I love scotch. Scotchy, scotchy, scotch. Here it goes down, down into my belly..." Ron also has a strong drive for sexual pleasure. He is immediately attracted to Veronica at first glance and instantly feels the need to satisfy