Persuaders video
MKTG 4770– Consumer Behavior
Video Reaction Assignment
Answer the following questions in the space provided after watching the PBS documentary THE PERSUADERS. The video can be watched in full on the PBS website.
1. According to the video, how has the role of marketing and advertising shifted over time? hhhhhhggggghhjj 2. In the film, Kevin Roberts uses the term “lovemark”. What is a “lovemark?” How does the concept relate to brand loyalty (both behaviorally and attitudinally)? If purchasing a product isn’t “logical,” then why would you (or other people) buy it? (Pgs. 417-420)
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3. N
3. Provide two direct connections between the video and the material in Chapter 16 as it relates to consumer relationships with brands. (Pgs. 420 – 427).
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4. Song airline is prominently featured in the video. Discuss what the “brand” Song was all about. What was it supposed to mean to consumers? What type of personality di Song have? The airline only operated for 3 years before being shifted back to mainline Delta in 2006. What, in your opinion, went wrong with the marketing of this brand?
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-ggg-hhfgh hfygdhg vgcdjjc vgjxthc ghvdfncg vhffhvdfj gvtk the voice of the network by others is strictly prohibited and may be a good time to time and money to buy a new one of the network by others is strictly prohibited and may be a good time to time and money to buy a new one of the network by others is strictly prohibited and may be a good time to time and money to buy a new one of the network by others is strictly prohibited and may be a good time to time and money to buy a new one of the network by others is strictly prohibited and may be a good time to time and money to buy a new one of the network by others is strictly prohibited and may be a good time to time and money to buy a new one of the network by others is strictly
Video Reaction Assignment
Answer the following questions in the space provided after watching the PBS documentary THE PERSUADERS. The video can be watched in full on the PBS website.
1. According to the video, how has the role of marketing and advertising shifted over time? hhhhhhggggghhjj 2. In the film, Kevin Roberts uses the term “lovemark”. What is a “lovemark?” How does the concept relate to brand loyalty (both behaviorally and attitudinally)? If purchasing a product isn’t “logical,” then why would you (or other people) buy it? (Pgs. 417-420)
Jjjjhhj
3. N
3. Provide two direct connections between the video and the material in Chapter 16 as it relates to consumer relationships with brands. (Pgs. 420 – 427).
Ggggggg
4. Song airline is prominently featured in the video. Discuss what the “brand” Song was all about. What was it supposed to mean to consumers? What type of personality di Song have? The airline only operated for 3 years before being shifted back to mainline Delta in 2006. What, in your opinion, went wrong with the marketing of this brand?
Gggggg
-ggg-hhfgh hfygdhg vgcdjjc vgjxthc ghvdfncg vhffhvdfj gvtk the voice of the network by others is strictly prohibited and may be a good time to time and money to buy a new one of the network by others is strictly prohibited and may be a good time to time and money to buy a new one of the network by others is strictly prohibited and may be a good time to time and money to buy a new one of the network by others is strictly prohibited and may be a good time to time and money to buy a new one of the network by others is strictly prohibited and may be a good time to time and money to buy a new one of the network by others is strictly prohibited and may be a good time to time and money to buy a new one of the network by others is strictly