Persuasive Letter

In addition to the persuasive letter who persuade the reader to take action and the good-news letter who leaves a pleasant thought, the bad-news letter provides a negative or unpleasant information to the reader. The major goal of this type of letter is to help the reader understand and accept the message. Also, maintaining a positive relationship with the reader could help the writer to promote a good image of the company. Although, the message sent is different in all these types of letters I found that they have both similarities and differences in terms of tone, approach, and organization.

Firstly, in all three projects, the tone of the message has to be clear, polite, confident, courteous, and sincere. Using non-discriminatory language, avoiding stereotypes, and avoiding BIAS are the essential rules for these types of business letters. But, while the persuasive and good-news letters stressing the reader benefits is a goal, in the bad-news letter avoiding that is necessary to make the message to sound sincere.
For instance, sending a good-news letter the writer know that the reader will be happy with the news. Using the direct approach is a good way for the writer to achieve the goals. On the other hand, the messages of the persuasive letter and bad-news letter are generally organized by the indirect approach. For example, a persuasive letter needs to convince the reader to take action of what writer is asking. There the AIDA model is the best approach. Also, the writer knows that through the bad-news letter the reader could be irritated, angry, or disappointed with the bad news. As a result, the indirect approach is the best way for the writer to achieve the goals through the bad-news