Persuasive Techniques In Advertising

In every bandwagon proposal lies a conformist ideal. This type of advertising is deceiving by convincing customers that everyone else is buying a certain item or purchasing from a specific store. The bandwagon technique can be used as a very powerful weapon in advertising. You could either be with the right crowd and use the particular product or you can be left out and not use it. Selling points using this method are common across the globe. Mcdonald's, one of the world’s biggest fast food giants, began using propaganda in their slogan by saying that they had sold to “one million people” in the early 1970’s (Bertagnoli). The company had dominated the western hemisphere and was trying to attract new customers. The goal of claiming false popularity to the public was to hope for convincing potential buyers that they had something special and everyone knew about it except you. For example, a foreign tourist might look at a Mcdonald's sign, with it’s iconic golden arches and think that there must be a reason that so many people eat here. Over the next four decades the franchise
Being able to recognize the types of selling mechanisms put in front of you can help you save money, distinguish facts from opinions, make better political decisions, and easily persuade others. In layman's terms, propaganda is the ancient art of persuasion. It was created to capture emotions and avoid critical thinking around any said purchase or important choice. Without propaganda sellers would have to survive on the educated reasoning of the public, putting the morality of the practice into question. It’s a powerful tool that made me believe that Barbie’s were better than any other doll, already molding my mind at such a young age. Yet, it will continue convincing people that they will be a certain way with a certain product or opinion for the rest of