Pest Analysis

Q) On the basis of PEST analysis launch a Pakistani product in Belgium? In order to launch a Pakistani product in foreign country we have to look macro economic conditions of that country. There are different accept and measurement. As to market Pakistani product certain thing are important for instance culture, area, age, group, buying power, availability of raw material etc. Macroeconomic play vital role to sell a product in any country of the world. In macroeconomic PEST analysis is very important. PEST analysis means political economical social and technological condition of a country where we launching our product. I am launching Shan plain spices in Belgium. INTRODUCTION OF BELGIUM CUISINE Belgian cuisine is widely varied with significant regional variations while also reflecting the cuisines of neighboring France, Germany and the Netherlands. It is sometimes said that Belgian food is served in the quantity of German cuisine but with quality of French food. Outside the country, Belgium is best known for its chocolate and beer. Belgian cuisine traditionally prizes regional and seasonal ingredients, leading to distinctive dishes Belgians typically eat three meals a day, with a light breakfast, light or medium sized lunch and large dinner. Though Belgium has many distinctive national dishes, it should be noted that many internationally-popular foods like hamburgers or spaghetti Bolognese are also eaten in Belgium. The list incorporates dishes of Belgian origin, or those which can be considered typically Belgian. Fries and other fast-food establishments tend to offer a number of different sauces for the fries and meats. INTRODUCTION OF SHAN FOODS Shan Foods started from a single small room some twenty five years ago. Management decided to launch its very own brand and start a full-scale manufacturing unit to cater to the taste of the local public. Shan is one of the largest exporters of premium quality packaged spices, recipe mixes,