Pest Analysis Croatia
Pest Analysis Croatia
PEST-Analysis Croatia
Content
Introduction………………………………………………………………………………page 3 Political Environment……………………………………………………………………page 4 Economic Environment………………………………………………………………….page 4 Social-Cultural Environment…………………………………………………………….page 6 Technological Environment……………………………………………………………...page 7 References………………………………………………………………………………..page 8
2
PEST-Analysis Croatia
Introduction
In recent years globalization forced not just companies, but also countries to compete in global markets. The developed nations such as Western Europe and North American countries had to look for the best possible way to secure profits and therefore were looking for partner companies and countries all around the globe. The less developed nations and emerging economies such as the BRIC nations or Eastern and South Eastern Europe nations are particularly willing to become such a partner. FDI, Foreign Direct Investment is what they are looking for, to increase their GDP and higher national income. Whether it is China, known to be the worlds’ workshop of the 21st century, or India known as the IT-ServiceOutsourcing super power, they are all due to the latest developments of going global. The following Analysis will focus on the South Eastern Europe Republic of Croatia and give an overview of its Political, Economical, Socio-Cultural and Technological Environment. As a candidate for European Union (EU), Croatia is increasingly targeting Western European FDI. With its capital Zagreb, being the center of economical and political development, the former Yugoslavian country had to recover from the Balkan wars and position itself newly in international competition. The 4.5 million inhabitants speak Croatian and have German and English as secondary languages from minor school levels on.1 Today there is
PEST-Analysis Croatia
Content
Introduction………………………………………………………………………………page 3 Political Environment……………………………………………………………………page 4 Economic Environment………………………………………………………………….page 4 Social-Cultural Environment…………………………………………………………….page 6 Technological Environment……………………………………………………………...page 7 References………………………………………………………………………………..page 8
2
PEST-Analysis Croatia
Introduction
In recent years globalization forced not just companies, but also countries to compete in global markets. The developed nations such as Western Europe and North American countries had to look for the best possible way to secure profits and therefore were looking for partner companies and countries all around the globe. The less developed nations and emerging economies such as the BRIC nations or Eastern and South Eastern Europe nations are particularly willing to become such a partner. FDI, Foreign Direct Investment is what they are looking for, to increase their GDP and higher national income. Whether it is China, known to be the worlds’ workshop of the 21st century, or India known as the IT-ServiceOutsourcing super power, they are all due to the latest developments of going global. The following Analysis will focus on the South Eastern Europe Republic of Croatia and give an overview of its Political, Economical, Socio-Cultural and Technological Environment. As a candidate for European Union (EU), Croatia is increasingly targeting Western European FDI. With its capital Zagreb, being the center of economical and political development, the former Yugoslavian country had to recover from the Balkan wars and position itself newly in international competition. The 4.5 million inhabitants speak Croatian and have German and English as secondary languages from minor school levels on.1 Today there is