Pest Analysis for Pakistan Telecommunication Company Limited
but will also generate new revenue streams for future growth. The company also continued to invest in infrastructure development and addition of network capacity with a view to enhance services and to expand its reach across the country.
SWOT ANALYSIS
Strengths
•Largest operational network and infrastructure within ICT
(Information & Communication Technologies) segment.
•An integrated Monopoly.
•
Market leadership in Local loop, Wireless local loop (WLL) and fixed telephony.
•PTCL (Ufone) is market challenger in GSM segment.
•Ufone is performing well though Warid and Telenor are tough competitors. PTCL, Ufone’s profitability increased by 49.2 percent to Rs 977 million in 1H/FY07 as compared to Rs 655 million in the corresponding period last.
•Competitors still depend on PTCL network either directly or indirectly. •
Experienced Telecom Resources.
Weakness
•Not been able to nurture its growth around customer services oriented strategy.
•Not been able to nurture its growth around customer services oriented strategy.
•Monopolistic culture has further added to its complexities.
•
Paknet, the internet service provider arm of PTCL continues to incur losses due to poor management and lack of network optimization.
•
PTCL-V, the fixed wireless phone service is poor.
•Over employment & low productivity.
•Slow decision making including external interferences.
•
Corporate culture akin to government departments
Opportunities
•Low teledensity of Pakistan.
•Have vast infrastructure and real estate assets which can be leveraged further.
•Global connectivity reliability has been improved. PTCL is expanding the long distance and infrastructure side through spreading out two sea-me-we submarine cables.
•Partnership with new entrants in a deregulated environment.
•Scope for efficient/cost effective operations.
Threats
•Increased competition in long distance continues to exert pressure. •
SWOT ANALYSIS
Strengths
•Largest operational network and infrastructure within ICT
(Information & Communication Technologies) segment.
•An integrated Monopoly.
•
Market leadership in Local loop, Wireless local loop (WLL) and fixed telephony.
•PTCL (Ufone) is market challenger in GSM segment.
•Ufone is performing well though Warid and Telenor are tough competitors. PTCL, Ufone’s profitability increased by 49.2 percent to Rs 977 million in 1H/FY07 as compared to Rs 655 million in the corresponding period last.
•Competitors still depend on PTCL network either directly or indirectly. •
Experienced Telecom Resources.
Weakness
•Not been able to nurture its growth around customer services oriented strategy.
•Not been able to nurture its growth around customer services oriented strategy.
•Monopolistic culture has further added to its complexities.
•
Paknet, the internet service provider arm of PTCL continues to incur losses due to poor management and lack of network optimization.
•
PTCL-V, the fixed wireless phone service is poor.
•Over employment & low productivity.
•Slow decision making including external interferences.
•
Corporate culture akin to government departments
Opportunities
•Low teledensity of Pakistan.
•Have vast infrastructure and real estate assets which can be leveraged further.
•Global connectivity reliability has been improved. PTCL is expanding the long distance and infrastructure side through spreading out two sea-me-we submarine cables.
•Partnership with new entrants in a deregulated environment.
•Scope for efficient/cost effective operations.
Threats
•Increased competition in long distance continues to exert pressure. •