Preview

Pest Analysis of Fast Food in Lahore

Satisfactory Essays
Open Document
Open Document
570 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Pest Analysis of Fast Food in Lahore
SEMESTER SPRING 2013 INTRODUCTION TO BUSINESS (MGT211) ASSIGNMENT NO. 01
DUE DATE: 2ND MAY 2013 MARKS: 20

ASSIGNMENT:
TOPIC: PEST Analysis for New Business

Learning objectives  To get knowledge about the importance of a PEST analysis.  To know about the qualities of a good businessman. Learning outcomes After this assignment, student will:  To understand the role of PEST analysis for goods and services.  To understand the qualities of a good businessman required for the success of a business. Case: Ali and Hassan are Master of Business Administration degree holders and they want to establish a new business in Fast Food Industry in partnership with the name AH Hot & Spicy Fast Foods. For this purpose, they made analysis of different market situations of this Industry; also for their business they analyzed different environments in which a business works that social, technological, political and economic. They are full of team spirit and having good technical skills and abilities to work and run the business.
1 | P a g e

After analyzing the market internal and external factors, they received basic knowledge important for any new enterprise. Finally they decided to start the business in Islamabad. Requirement: Perform a PEST analysis for AH Hot & Spicy Fast Food. Note: Your analysis should be based on facts about your city and you are also required to mention the source of facts you will use for the PEST analysis in this assignment. IT is also suggested that first you read material about PEST analysis.

IMPORTANT:
24 hours extra / grace period after the due date is usually available to overcome uploading difficulties. This extra time should only be used to meet the emergencies and above mentioned due dates should always be treated as final to avoid any inconvenience.

IMPORTANT INSTRUCTIONS/ SOLUTION GUIDELINES/ SPECIAL
INSTRUCTIONS

OTHER IMPORTANT INSTRUCTIONS: DEADLINE:
 Make sure to upload the solution file before the due date on

You May Also Find These Documents Helpful

  • Good Essays

    Morrisons Pest Analysis

    • 2268 Words
    • 10 Pages

    In order to see macro-environment of supermarket industry of UK, PEST analysis is presented below. PEST analysis discusses about external factors that effect on industry and its players. It is essential to know cause-and-effect of political, economic, social, and technological factors since choice of strategic direction will be shaped by intensity of their influences (Gupta, 2013). Thus, the business has to take measures in case if these factors change.…

    • 2268 Words
    • 10 Pages
    Good Essays
  • Powerful Essays

    B. PEST ANALYSIS : The pest analysis is very helpful for understanding market growth or decline and such as position .potential and direction for the businesses analysis is a business measurement tool. Pest is an acronym for political, economic factors, which are used to assess the market for a business or organization.…

    • 2129 Words
    • 9 Pages
    Powerful Essays
  • Best Essays

    [ 3 ]. AloA, “PEST Analysis”, A Level of Achievement Business Studies A Level Recourses, 2004 http://www.ngfl-cymru.org.uk/vtc/bus_studs/members/downloads/PDF%20Output/PEST.pdf…

    • 4315 Words
    • 18 Pages
    Best Essays
  • Satisfactory Essays

    Pest Home Retail

    • 447 Words
    • 2 Pages

    Therefore PEST analysis is a useful tool for understanding the 'big picture' of the environment in which Home Retail Group operates, and the opportunities and threats that lie with it. By doing this and looking at the outcome, we can take advantage of the oppurtunities and minimize the threats. Since the company is offering every type of product from garden tools to electronics which depend on the needs and demands of their customers, there are some external factors that the company must consider in order to stay in the competitive world of business.…

    • 447 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    It is essential that we conduct our PEST Analysis to ensure that our marketing plan is effective and successful. XTC management has researched these topics by using relevant articles from various media outlets.…

    • 1042 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    MKT3017 SEP2 PJ1 2014

    • 4888 Words
    • 17 Pages

    Opportunity: new product development, lifestyle: changing trends healthy, brand name in international market, on the go snacking, vending machines, new consumer segments: children (concentrated->development strategy, mkt budget, promotion, ), 45-54 years old,…

    • 4888 Words
    • 17 Pages
    Powerful Essays
  • Best Essays

    This is an analysis report on the hotel industry Holiday Inn. The following topics which will be discussed in this report will be based on the industries demographics, psychographic, Geographic’s and its behavioural variables. Also included will be information on potentially factors which may have an impact to this hotel industry, and its opportunities via its development. There will be recommendations with the examinations of the segment markets needs and wants which refer to the marketing mix.…

    • 2430 Words
    • 10 Pages
    Best Essays
  • Powerful Essays

    Tv Broadcasting

    • 2404 Words
    • 10 Pages

    And in my opinion, entertainment in its broadest sense has become a necessity rather than a luxury in the life.…

    • 2404 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    Case Study on Google

    • 2121 Words
    • 9 Pages

    The effectiveness for business and strategic planning, marketing planning, business and product development and research reports can be seen through the usage of PEST analysis (e.g. Political, Economic, Sociological and Technological factors). PEST is useful when a company decides to enter its business operations into new markets and new countries. (Refer to appendix A).…

    • 2121 Words
    • 9 Pages
    Powerful Essays
  • Satisfactory Essays

    Kraft Foods

    • 750 Words
    • 3 Pages

    A. Executive Summary B. Looking at the Industry B.1 Industry Definition B.2 Brief Profile of the Industry B.3 Impacts on the Industry B.4 Challenges Facing the Industry B.5 Future Perspective C. Industry PEST Framework Analysis C.1 Political Aspects C.2 Economic Aspects C.3 Social Aspects C.4 Technological Aspects D. Looking at the Company D.1 Company Profile D.2 History of the Company D.3 Ownership Pattern in the Company D.4 Corporate Hierarchy D.5 Organizational Divisions D.6 Profiling the Key Executives D.7 Products & Services D.8 Recently in the News E. Looking at Business E.1 Business Segments E.2 Geographical Segments E.3 Company Subsidiaries F. SWOT Framework Analysis F.1 Strengths to Build Upon F.2 Weaknesses to Overcome F.3 Opportunities to Exploit F.4 Threats to Overcome G. Profiling the Competition (Includes SWOT Analysis of Competitor Companies) G.1 Sara Lee Corporation G.2 ConAgra Foods, Inc.…

    • 750 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Marketing and Michael Marks

    • 3176 Words
    • 13 Pages

    As already mentioned above my chosen business I have used to base the PEST analysis report on is Marks and Spencer. Marks and Spencer is the United Kingdom’s premier clothing, food, and financial services retailer. The company’s commitment to value, service and quality was set up in 1884 by Michael Marks, when he opened a small market stall in Leeds. Then in 1894 he formed a partnership with Tom Spencer, together they opened a head office in Manchester and turned there stall in Leeds to a covered arcade that was known throughout the United Kingdom. In 1905 Tom Spencer died followed two years later by Michael marks when he passed away.…

    • 3176 Words
    • 13 Pages
    Powerful Essays
  • Better Essays

    Pest Analysis for India

    • 1077 Words
    • 5 Pages

    India, one of four great ancient civilizations, has a splendid history, and it also has an important influence and effect on the development of world civilization. India’s societal development was lost during the period of British colonialism. However this indomitable nation is now rapidly developing. Since the 21st century when globalization swept the world, India has gotten the chance to move. India is rising. The paper will use PEST political environment, economic environment, sociocultural environment and technological environment analysis to examine whether International Business activities have increased or decreased in the past 10 years in India. The summaries will study International Business contributed or not to the economic development of the India.…

    • 1077 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    • Where does the company distribute its products and how does that affect its performance?…

    • 523 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    The PEST analysis is an important tool that can be used to analyze the external environment. It takes into account the political, economic, social and technological factors within the environment.…

    • 830 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    but will also generate new revenue streams for future growth. The company also continued to invest in infrastructure development and addition of network capacity with a view to enhance services and to expand its reach across the country. SWOT ANALYSIS Strengths •Largest operational network and infrastructure within ICT (Information & Communication Technologies) segment. •An integrated Monopoly. • Market leadership in Local loop, Wireless local loop (WLL) and fixed telephony.…

    • 935 Words
    • 4 Pages
    Satisfactory Essays