PEST Analysis of Kenya- Kitchen Aid
PRODUCT OR BRAND MANAGER
A product manager, in my point of view deals with all aspects of marketing and planning to forecast of the product. The manager is in charge of developing product marketing and product design, the factors defining said product and handles all analysis of the market conditions and.
MARKETING MANAGER
A marketing manager handles all aspects involved with the marketing techniques of the product, defines the market served, analyses the competitive market, sets product prices, promotes and advertises the product and defines the distribution channel.
PRODUCT CHOSEN
Kitchen Aid by Whirlpool Corporation
Kitchen Aid was introduced in 1919, releasing a Stand house hold mixer and a dish washer in 1949. Their legacy is to build a complete product line for cooks and household kitchens. In 90 years they have come a long way, creating practically almost all the essential kitchen equipment’s and also other household countertop appliances, whisks, cookware, wine cellars and refrigerators.
MARKET ENTRY
PRODUCT
Kitchen Aid offers a range of products listed below:
• Stand mixers
• Dishwashers
• Cooking appliances
• Refrigeration appliances
• Ventilation appliances
• Kitchen clean up appliances
• Countertop appliances
• Accessories for all the above listed appliances
PRICE
Kitchen Aid products range from $30 - $3000+, depending on what appliance or accessories.
• Stand mixers sell between $200 and $400
• Dishwashers range from $500 to $2000
• Cooking appliances which include ranges, ovens and cooktops are priced at $500 to $3000 and up
• Refrigeration appliances which include ice makers, side-by-side, bottom freezers, counter depth, French-doors, compacts and wine and beverage coolers are sold for between $1500 and $300 and up
• Countertop appliances which include coffee makers, food processors, toasters, blenders, mixers, coffee grinders and filters, toaster ovens, and microwaves are priced at $75 to $800.
• Accessories for all
A product manager, in my point of view deals with all aspects of marketing and planning to forecast of the product. The manager is in charge of developing product marketing and product design, the factors defining said product and handles all analysis of the market conditions and.
MARKETING MANAGER
A marketing manager handles all aspects involved with the marketing techniques of the product, defines the market served, analyses the competitive market, sets product prices, promotes and advertises the product and defines the distribution channel.
PRODUCT CHOSEN
Kitchen Aid by Whirlpool Corporation
Kitchen Aid was introduced in 1919, releasing a Stand house hold mixer and a dish washer in 1949. Their legacy is to build a complete product line for cooks and household kitchens. In 90 years they have come a long way, creating practically almost all the essential kitchen equipment’s and also other household countertop appliances, whisks, cookware, wine cellars and refrigerators.
MARKET ENTRY
PRODUCT
Kitchen Aid offers a range of products listed below:
• Stand mixers
• Dishwashers
• Cooking appliances
• Refrigeration appliances
• Ventilation appliances
• Kitchen clean up appliances
• Countertop appliances
• Accessories for all the above listed appliances
PRICE
Kitchen Aid products range from $30 - $3000+, depending on what appliance or accessories.
• Stand mixers sell between $200 and $400
• Dishwashers range from $500 to $2000
• Cooking appliances which include ranges, ovens and cooktops are priced at $500 to $3000 and up
• Refrigeration appliances which include ice makers, side-by-side, bottom freezers, counter depth, French-doors, compacts and wine and beverage coolers are sold for between $1500 and $300 and up
• Countertop appliances which include coffee makers, food processors, toasters, blenders, mixers, coffee grinders and filters, toaster ovens, and microwaves are priced at $75 to $800.
• Accessories for all