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Pest Analysis of Nigeria

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Pest Analysis of Nigeria
SWOT Analysis of the Nigerian Business Environment

SWOT Analysis of the Nigerian Business Environment

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SWOT Analysis of the Nigerian Business Environment 1

Contents Business Environment of Nigeria ……………………………………………………...4 SWOT Analysis ………………………………………………………………………..5 Conclusion ……………………………………………………………………………16 References ……………………………………………………………………………17

SWOT Analysis of the Nigerian Business Environment 2

SWOT Analysis of Nigerian Business Environment Every country has its own business environment, just as every organization has its own set culture and business surroundings. While undertaking a business locally or abroad, the managers or CEOs of the organizations have to account for and consider all the external and internal as well as macro and microeconomic factors, which are likely to contribute to the success or failure of the business. Managing a business in the home country seems to be easier than going global; however, there are certain factors responsible for improving or hampering the competitiveness of the business operations, both at home and abroad. These factors are sometimes controllable but mostly the factors like inflation, unemployment, and those which take place due to the boom-and-bust of economic conditions are uncontrollable. The developing or the Third World countries mostly have to keep these external and internal factors of doing business in focus, as it may harm their economic condition or spoil their goodwill. For the purpose of identifying such underlying factors, many tools like SWOT and PEST analyses are used. They evaluate the hidden forces and enable the country or organization to judge their vulnerability of success or failures against those factors. This essay would outline and briefly discuss such forces or factors which are to be considered while doing a business locally and globally.

Business Environment of Nigeria Nigeria is a country located in West Africa and



References: Ahmed, M. S. (2005). Is Globalization capable of raising living standards through international trade in Nigeria? Retrieved 29 July 2010, from < http://www.hollerafrica.com/showArticle.php?artId=143&catId=2&page=2> Akinboye, S Ayodele, S. L., (2010, July 27). Infrastructure, not funds will revive the Industries. Retrieved 29 July 2010, from < http://www.leadershipnigeria.com/news/business> CIA Issac, O. (n.d.). Optimizing opportunities for Courier business in Nigeria. Retrieved 29 July 2010, from < http://www.shipperscouncil.com/seminars/Optimising_courier.pdf> Nigeria High Commission, (2009-2010) Sule, L. (2009). Inside Nigeria billions of Naira Water Scam. Retrieved 29 July 2010, from The Business Trade and Investment Guide Value-Based Management. (2010). SWOT Analysis. Retrieved 29 July 2010, from < http://www.valuebasedmanagement.net/methods_swot_analysis.html>

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