Pest Analysis Of Pakola
Introduction
Mr. Shah the sales head of GBL (Pvt) Ltd told that in a very short span of time everyone is going to witness the rebirth of Pakola with a new and a good market image. He said that Pakola is suffering from a long time because of financial problems. To fill such gap the company has started hiring people with good experience in beverages company form previous year 2014. The company has also installed new and improved plant.
These things show that company is growing but according to the data still the sales of the company are at the same level. Mr. Shah said that it will take time to build image in the mind of people and it is not a very easy task, it will need complete dedication of the employees to get the company back on its feet.
The Company
Pakola has been one of the most known beverages of Pakistan. The brand was established in1956 with the intention of producing a drink which would reflect the color of the Nation. Pakola is a line of fruit flavored soft drinks, originally introduced in Pakistan in …show more content…
• Ineffective Marketing.
• No organization or management structure.
• Lack of professional employees
Opportunity
• Health conscious lifestyle trends.
• High growth rate in food industry.
• Increase demand in rural markets
Threats
• Coca Cola and Pepsi are international giants in beverage industry.
• Price of sugar and sugar substitutes is rising.
The Complications
When we look at Pakola as a brand, it is almost 60 years old and has a strong heritage behind it. It also is one of the oldest national brands in the market but still it does not have enough market shares or strong brand awareness in the market.
Some of their key problems are:
• Poor television and print advertising
• Not been able to communicate their offering and uniqueness
• Brand recall is low as compared to other brands in this market
• Nothing exciting happening around the brand
• Distribution
Mr. Shah the sales head of GBL (Pvt) Ltd told that in a very short span of time everyone is going to witness the rebirth of Pakola with a new and a good market image. He said that Pakola is suffering from a long time because of financial problems. To fill such gap the company has started hiring people with good experience in beverages company form previous year 2014. The company has also installed new and improved plant.
These things show that company is growing but according to the data still the sales of the company are at the same level. Mr. Shah said that it will take time to build image in the mind of people and it is not a very easy task, it will need complete dedication of the employees to get the company back on its feet.
The Company
Pakola has been one of the most known beverages of Pakistan. The brand was established in1956 with the intention of producing a drink which would reflect the color of the Nation. Pakola is a line of fruit flavored soft drinks, originally introduced in Pakistan in …show more content…
• Ineffective Marketing.
• No organization or management structure.
• Lack of professional employees
Opportunity
• Health conscious lifestyle trends.
• High growth rate in food industry.
• Increase demand in rural markets
Threats
• Coca Cola and Pepsi are international giants in beverage industry.
• Price of sugar and sugar substitutes is rising.
The Complications
When we look at Pakola as a brand, it is almost 60 years old and has a strong heritage behind it. It also is one of the oldest national brands in the market but still it does not have enough market shares or strong brand awareness in the market.
Some of their key problems are:
• Poor television and print advertising
• Not been able to communicate their offering and uniqueness
• Brand recall is low as compared to other brands in this market
• Nothing exciting happening around the brand
• Distribution