Pest Analysis on Indian Industries
Course Title: MBA (Full time and Part Time)
Module Title: Marketing Futures II
Module Number: G106666
Module Tutor: Jackie Harris
Date set: Week commencing w/c 8th March 2010
Date due: On or before 20th April 2010 Return to Business School Office
Date to be returned: Assignments will be marked within the regulatory 15 workings days and will then be available for collection from your module Tutor
Note A re-sit assignment will be set to facilitate grade retrieval if required.
Learning Outcomes covered:
Aims * To develop an understanding of the implementation of contemporary marketing theory * To explore the use of contemporary marketing within contextualised organisational environments and identify innovative use of contemporary marketing practice * To identify characteristics of consumerism in society and its implications for the organisation in strategic decision making * To understand the sociological, anthropological, and psychological constructs within contemporary marketing * To explore the challenges that contemporary marketing practice presents to organisations * To enable students to develop alternative approaches to marketing practice
Learning Outcomes
On completion of the module the student should be able to:
Number | Domain: | Description: | 1 | Knowledge | Understand the challenges of contextual marketing. Evaluate contemporary marketing implementation and discuss in the context of current marketing cases. | 2 | Research | Acquire, evaluate and analyse information from primary, secondary and cyberial sources to develop understanding of contextual marketing practice. | 3 | Critical thinking | Prepare cohesive explanations and interpretations from theoretical constructs to inform the development of strategic direction | 4 | Argument development | Appraise the marketing function in a contemporary organisational context through the
Module Title: Marketing Futures II
Module Number: G106666
Module Tutor: Jackie Harris
Date set: Week commencing w/c 8th March 2010
Date due: On or before 20th April 2010 Return to Business School Office
Date to be returned: Assignments will be marked within the regulatory 15 workings days and will then be available for collection from your module Tutor
Note A re-sit assignment will be set to facilitate grade retrieval if required.
Learning Outcomes covered:
Aims * To develop an understanding of the implementation of contemporary marketing theory * To explore the use of contemporary marketing within contextualised organisational environments and identify innovative use of contemporary marketing practice * To identify characteristics of consumerism in society and its implications for the organisation in strategic decision making * To understand the sociological, anthropological, and psychological constructs within contemporary marketing * To explore the challenges that contemporary marketing practice presents to organisations * To enable students to develop alternative approaches to marketing practice
Learning Outcomes
On completion of the module the student should be able to:
Number | Domain: | Description: | 1 | Knowledge | Understand the challenges of contextual marketing. Evaluate contemporary marketing implementation and discuss in the context of current marketing cases. | 2 | Research | Acquire, evaluate and analyse information from primary, secondary and cyberial sources to develop understanding of contextual marketing practice. | 3 | Critical thinking | Prepare cohesive explanations and interpretations from theoretical constructs to inform the development of strategic direction | 4 | Argument development | Appraise the marketing function in a contemporary organisational context through the