LEARNING OUTCOME
You should be able to:
Identify and understand the significance of the Political / Legal environment changes and challenges to organisations in the present and in the future. Identify and understand the significance of the Economic environment changes and challenges to organisations in the present and in the future.
Identify and understand the significance of the Social environment changes and challenges to organisations in the present and in the future.
Identify and understand the significance of the Technological environment changes and challenges to organisations in the present and in the future.
Examine the impact of changes in the internal organisational environment and its implications on an organisation.
Question:
An organisation in the circuit board manufacturing industry is planning to expand their operations offshore. It is looking to establish its operations in the new emerging market countries, as the Board of Directors believes that setting up factory in these countries would greatly reduce costs and would further expand their market.
You being a business consultant, have been called by the Board of Directors and Management, to look for a suitable country in these new emerging market countries for them to locate the factory.
You are required to present a report as well as to carry out a presentation based on a PEST Analysis. You need to convince the Directors of the organisation about the suitability and the merits of the country you have chosen.
Your goal is for your consultancy to be engaged by the organisation for further development work in this project.
List of countries in new emerging market
Latin America
Asia
Middle East and Africa
Argentina
China
Egypt
Brazil
India
Jordan
Chile
Indonesia
Morocco
Colombia
Pakistan
South Africa
Mexico
Thailand
Tunisia
Uruguay
Vietnam
Source: IMF