Pest -Dove
Principles of Marketing
Contents
* Beauty Bar * The Product * The Company ( ) * Innovations * PEST Analysis * References
The Product “In 1957, the Dove Beauty Bar was introduced in the US. It promised women that it wouldn’t dry their skin the way soap did. Women tried it. And it didn’t. Thus began a very trusting and lasting relationship between the brand and its users.” ( www.unilever.com.ph/brands/personalcarebrands/dove.aspx) This product of Unilever Global Company is used to replace soap in taking care of women’s skin. With its patented blend of mild cleansers and ¼ moisturizing cream, Dove Beauty bar is known all over the world for its quality. In over 80 countries, including in the Philippines, Dove has consistently delivered its promise of smooth and beautiful skin. With its social mission,” Imagine a world where beauty is a source of confidence, not anxiety.”, Dove has a long term goal to widen the definition of beauty from the stereotypical society. Using non-model in their advertisements is one of their ways in achieving this goal.
The Company Unilever is multinational corporation which formed by Dutch and British companies joint venture. Unilever is dual listed company consisting of Unilever NV in Netherland, and Unilever PLC in UK. But both companies have same directors and effectively operate as a single business. It is a FMCG (Fast- Moving Consumer Good) company established in 2nd of September, 1929. With the mission of ”to add vitality to life”, Unilever meets everyday needs for nutrition, hygiene and personal care with brands that help people to feel good and get more out of life. Living through its corporate purpose, Unilever has been leaving a great impact all throughout the world. Giving the highest standards to everyone they worked with and touched.
Contents
* Beauty Bar * The Product * The Company ( ) * Innovations * PEST Analysis * References
The Product “In 1957, the Dove Beauty Bar was introduced in the US. It promised women that it wouldn’t dry their skin the way soap did. Women tried it. And it didn’t. Thus began a very trusting and lasting relationship between the brand and its users.” ( www.unilever.com.ph/brands/personalcarebrands/dove.aspx) This product of Unilever Global Company is used to replace soap in taking care of women’s skin. With its patented blend of mild cleansers and ¼ moisturizing cream, Dove Beauty bar is known all over the world for its quality. In over 80 countries, including in the Philippines, Dove has consistently delivered its promise of smooth and beautiful skin. With its social mission,” Imagine a world where beauty is a source of confidence, not anxiety.”, Dove has a long term goal to widen the definition of beauty from the stereotypical society. Using non-model in their advertisements is one of their ways in achieving this goal.
The Company Unilever is multinational corporation which formed by Dutch and British companies joint venture. Unilever is dual listed company consisting of Unilever NV in Netherland, and Unilever PLC in UK. But both companies have same directors and effectively operate as a single business. It is a FMCG (Fast- Moving Consumer Good) company established in 2nd of September, 1929. With the mission of ”to add vitality to life”, Unilever meets everyday needs for nutrition, hygiene and personal care with brands that help people to feel good and get more out of life. Living through its corporate purpose, Unilever has been leaving a great impact all throughout the world. Giving the highest standards to everyone they worked with and touched.
References: * http://www.unilever.com * http://www.dove.us * Unilever Financial Statement