Pestal Analysis of Airline Industry in India
Economics
Project
Submitted To : suhana malik Submitted By :rajbeer kaur
Enrollment no.:A18023863880
Class Roll No : 62
Course : MBA
Company Chosen: British Airways
Existing Line of Business: Aviation
New Market: Indian Aviation Industry
British Airways Future Indian Plans:
British Airways global CEO Willie Walsh finds India to be one of the fastest growing aviation markets in the world. Walsh, who was in Mumbai on September 3rd, 2010 to announce a code-share agreement with Kingfisher Airlines, says that despite the airline facing mounting competition from other international carriers operating in India, he is not worried as India has huge growth potential and each player can have a decent pie of the expanding market. On the flip side, he tells that though the future of the aviation industry is consolidation and many foreign carriers want to invest in India, Indian law does not permit them to do so.
Mr. Willie Walsh said, “India is the second largest market for us after the US. In fact, after the recession, India was among the fastest regions to recover from the downfall. We are operating in and out of India for the past several decades and will continue to do so in a consolidated fashion.
We have a huge customer base here and we still find growth opportunities in the region. Though I can 't divulge revenue details from India, I have always said that India will be one of the biggest aviation markets in the future and clearly, we want to have a very strong presence in this market.”
PESTLE Analysis: The Indian Airline Industry
Political Factors
In India, one can never over-look the political factors which influence each and every industry existing in the country. Like it or not, the political interference has to be present everywhere. Given below are a few of the political factors with respect to the airline industry:
The airline industry is very susceptible to
Project
Submitted To : suhana malik Submitted By :rajbeer kaur
Enrollment no.:A18023863880
Class Roll No : 62
Course : MBA
Company Chosen: British Airways
Existing Line of Business: Aviation
New Market: Indian Aviation Industry
British Airways Future Indian Plans:
British Airways global CEO Willie Walsh finds India to be one of the fastest growing aviation markets in the world. Walsh, who was in Mumbai on September 3rd, 2010 to announce a code-share agreement with Kingfisher Airlines, says that despite the airline facing mounting competition from other international carriers operating in India, he is not worried as India has huge growth potential and each player can have a decent pie of the expanding market. On the flip side, he tells that though the future of the aviation industry is consolidation and many foreign carriers want to invest in India, Indian law does not permit them to do so.
Mr. Willie Walsh said, “India is the second largest market for us after the US. In fact, after the recession, India was among the fastest regions to recover from the downfall. We are operating in and out of India for the past several decades and will continue to do so in a consolidated fashion.
We have a huge customer base here and we still find growth opportunities in the region. Though I can 't divulge revenue details from India, I have always said that India will be one of the biggest aviation markets in the future and clearly, we want to have a very strong presence in this market.”
PESTLE Analysis: The Indian Airline Industry
Political Factors
In India, one can never over-look the political factors which influence each and every industry existing in the country. Like it or not, the political interference has to be present everywhere. Given below are a few of the political factors with respect to the airline industry:
The airline industry is very susceptible to