Pestal Analysis of Safaricom Ltd
PESTEL ANALYSIS OF SAFARICOM LIMITED
INTRODUCTION
Company Background
Safaricom Limited is Kenya's current leading Mobile Telephone Operator. It prides itself in providing world class GSM (Global System for Mobile Communications) service to over 16 million subscribers in Kenya. The company was formed in 1997 as a fully owned subsidiary of Telkom Kenya. In May 2000, Vodafone group Plc, the world’s largest Telecommunication company acquired a 40% stake and management responsibility for the company. Safaricom's aim is to remain the leading Mobile Network Operator in Kenya and has the ambition to become the best company in Africa. In order to achieve this, a strong focus has been placed on quality of service to its customers. Safaricom is and will continue implementing best practices based on Vodafone's vast international experience and Telkom Kenya's unique knowledge of the Kenyan market conditions.
In the modern world of globalization, Safaricom has been able to keep pace with the global mobile telecommunication scenario by having strategic business associations; associations which add value to the global mobile telecommunication initiative and which help in meeting the dynamic challenges of the modern mobile telecommunication world. Its strategic association with the world leaders in mobile telephony has created a niche in the Kenyan market today.
Vision
To be the best company in Africa– enriching customer’s lives, helping individuals, businesses and communities be more connected in a mobile world. This has been achieved in some quarters since Safaricom received an award of being the Telecoms Company in Africa at the third edition of the African Business Awards. It is to achieve being the best company in Africa in all the areas.
Passions
These values are about the way things are done at Safaricom & the principles that drive us. The passions describe the four foundation stones of the business.
Passion for its People: It is Safaricom people who
INTRODUCTION
Company Background
Safaricom Limited is Kenya's current leading Mobile Telephone Operator. It prides itself in providing world class GSM (Global System for Mobile Communications) service to over 16 million subscribers in Kenya. The company was formed in 1997 as a fully owned subsidiary of Telkom Kenya. In May 2000, Vodafone group Plc, the world’s largest Telecommunication company acquired a 40% stake and management responsibility for the company. Safaricom's aim is to remain the leading Mobile Network Operator in Kenya and has the ambition to become the best company in Africa. In order to achieve this, a strong focus has been placed on quality of service to its customers. Safaricom is and will continue implementing best practices based on Vodafone's vast international experience and Telkom Kenya's unique knowledge of the Kenyan market conditions.
In the modern world of globalization, Safaricom has been able to keep pace with the global mobile telecommunication scenario by having strategic business associations; associations which add value to the global mobile telecommunication initiative and which help in meeting the dynamic challenges of the modern mobile telecommunication world. Its strategic association with the world leaders in mobile telephony has created a niche in the Kenyan market today.
Vision
To be the best company in Africa– enriching customer’s lives, helping individuals, businesses and communities be more connected in a mobile world. This has been achieved in some quarters since Safaricom received an award of being the Telecoms Company in Africa at the third edition of the African Business Awards. It is to achieve being the best company in Africa in all the areas.
Passions
These values are about the way things are done at Safaricom & the principles that drive us. The passions describe the four foundation stones of the business.
Passion for its People: It is Safaricom people who
References: Whittington, R., Scholes, K. & Johnson, G. (2008). Exploring corporate strategy. (p. 55) Lombarda:Prentice Hall Lynch, R. (2009). Strategic management. (p. 83) Lombarda:Prentice Hall Kenya Institute for Public Policy Research and Analysis-KIPPRA, (2009), Kenya Economic Report 2009: Building a globally competitive economy, Nairobi, Kenya Kenya Vision 2030, (2007): A globally Competitive and prosperous Kenya, Nairobi, Kenya The constitution of Kenya (2010) Safaricom website reports. Retrieved October 25, 2010, from http://www.safaricom.co.ke