Preview

PESTEL analysis

Satisfactory Essays
Open Document
Open Document
398 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
PESTEL analysis
Political
Denmark: in 2011, introduced fat tax
UK:
Debate on introducing fat tax which suggest increase in prices of unhealthy food
Two-pronged approach in policy in order to encourage healthy lifestyle
Public health responsibility deal
Traffic labelling scheme
Technological
GLOBAL
Innovation on healthy-oriented chocolate confectionery
UK:
New formats rather than product innovation
Development in packaging: smaller packaging, sharing bags, multi – purposes single bag
Flavour extension

Economic
Economic growth up to 2013:
Weakest in Western Europe
Rapid in Asia Pacific and Latin America
Salary rate:
Emerging countries: rapid economic growth  high growth in income
UK: low wage/salary rate
International chocolate confectionery demand started rising since 2011:
Slow growth in Western and European markets
Accelerated growth in emerging markets
Environmental
A decrease in global cocoa production due to less-than-ideal growing condition and an increase in cocoa consumption  an increase in chocolate production costs
Social
GLOBAL
Increase in health concerns, especially obesity
Globally, consumers pay more for chocolate (GMID Datagraphic 29/7/2013)
Increase in demand for low-priced convenient chocolate snacks. Prime example: France and US (Euro Monitor – Searching for… 2013)
Different demand for chocolate in different regions:
North America, Western Europe & Eastern Europe: Maturing consumer demand
Asia (mostly China), India, Columbia & Brazil: Semi-premium & Premiumisation trend (mostly consumed in traditional celebrations)
France, US, UK & Latin America (especially in urban areas): Higher demand for low-priced convenient chocolate snacks
UK
A decrease in trend of Fairtrade products
Factor influencing choice mostly: Price
An increase in 65’s generation
“Lipstick effect” – consumers prefer affordable luxuries rather than expensive goods
Legal
The Food Safety Act 1990 (as amended)
The General Food Law Regulation (EC)
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Hnc Marketing Graded Unit
    • 5232 Words
    • 21 Pages

    Hnc Marketing Graded Unit

    As a whole, the snack market in the UK from 2004 to 2008 has seen a fall in sales in some areas, and a rise in others. The fruit, nuts, pretzels, popcorn and tortilla snacks all had an increase in year on year sales volumes. Despite this rise in this part of the market, the sales of crisps and chips fell dramatically, specifically between 2005…

    • 5232 Words
    • 21 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Mars Bar Measurement in Bcb
    • 2310 Words
    • 10 Pages

    Mars Bar Measurement in Bcb

    This report examines Mars bar chocolate Brand Performance; Awareness and Salience; and Demographics and Segmentation.…

    • 2310 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Rogers Chocolate- Case Analysis
    • 7595 Words
    • 31 Pages

    Rogers Chocolate- Case Analysis

    Buyer’s needs & Number of Buyers: (Many - Few) Many buyers of chocolate for fun and for cooking. There will always be a market for…

    • 7595 Words
    • 31 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Pestel Analysis -Asda
    • 543 Words
    • 3 Pages

    Pestel Analysis -Asda

    4. High cost of living – e.g. high fuel prices/ high supermarket prices (this could lead to lower demand.…

    • 543 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Best Essays

    Rogers' Chocolates in 2007
    • 4152 Words
    • 17 Pages

    Rogers' Chocolates in 2007

    Rogers’ Chocolates is not using its core competency of strong retail sales ability and its distinctive competency of producing a wide variety of high-quality, hand-wrapped chocolates to attract a sufficient market niche of worldwide tourists and high-income, middle-aged couples that are mainly empty nested or child-free, so that they can maximize their market share and profit volumes in a rapidly growing market in which globalization, product innovation toward a more health-conscious product, and growing buyer preferences are major driving forces. Their tremendous ability in retail sales, in which their 11 stores accounted for 50% of total sales, and financial leverage have not been utilized to expand Rogers’ to profit and market potentials due to a major focus on wholesale accounts. It was stated that wholesale accounts rendered lower profit margins than retail sales, yet the company would ship inventory back to the factory from retail stores to fill back orders and completely goes against the company’s goal of doubling or tripling the company within 10 years.…

    • 4152 Words
    • 17 Pages
    Best Essays
    Read More
  • Powerful Essays

    How Did The Chocolate Affect The Cote D Ivoire
    • 1307 Words
    • 6 Pages

    How Did The Chocolate Affect The Cote D Ivoire

    Is chocolates true cost really worth it? Chocolate originated in the Americas. It was a delicacy in the American Empires. Europe was introduced to this New World delicacy when Columbus brought some back from his voyages. Spanish conquistadores popularized it. It was prefered over sugar or honey. At the start of the 19th century chocolate was extremely popular in Europe. They started farming it Africa to meet the demand. Cote d’Ivoire was a french colony that produced this cash crop. When they became their own country they continued to send cocoa to Europe. Revolutions in 2002-2011 brought up the question if they should continue to produce the chocolate based on the costs of making it? While chocolate is a big part of the economy, it’s bad…

    • 1307 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Good Essays

    Rogers Chocolates
    • 1037 Words
    • 5 Pages

    Rogers Chocolates

    The premium chocolate industry is changing dramatically with the growth rate in the chocolate industry falling as a whole, other traditional big name chocolate companies like Hershey’s and Cadburys are moving more towards the premium chocolate industry. The premium chocolate industry growing 20 percent annually and with the baby boomers purchasing more chocolate, they put are putting great emphasize on quality and brand when they purchase their chocolates. The underlying drivers of change are changes that companies go through in the industry and competition conditions. There are 14 total driving forces that drive industry change but Roger’s chocolates has 6 driving forces in particular that affect them the most. First are the changes in the long-term industry growth rate because of the decreasing growth rate in the chocolate industry. Second are the changes in who buys the product and how they are used because as mentioned in the text, 20 percent of the “heavy users’ account for 54 percent of the pre-Christmas sales. Third is marketing innovation because their customers and clients had environmental concerns in bettering their packaging, procurement, and operational decisions. Fourth driving force are the entry or exit of major firms and this can been seen with companies like Hershey’s and Cadburys moving more toward the premium chocolate industry. Fifth driving force is the regulatory influences and government policy changes because larger chocolate manufactures are seeking a redefinition in the word chocolate under USFDA guidelines so that they could purchase cheaper versions of the product and still call it chocolate. Six and final driving force is changing societal concerns, attitudes, and lifestyle. People nowadays are more focused in the way they eat and are more concerned with their diet. Organic chocolate is a major topic and now dark chocolate is becoming more popular because it had been proven to be healthier than…

    • 1037 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Canadian Chocolate Bar Market Essay Example
    • 1433 Words
    • 6 Pages

    Canadian Chocolate Bar Market Essay Example

    Chocolate bars are thought of as impulse buys, which means they require no thought. This is due to how inexpensive they are. However, if an ingredient such as sugar was to rise drastically, so will the cost of the chocolate bar therefore changing the buyer's perspective on the product class.…

    • 1433 Words
    • 6 Pages
    Good Essays
    Read More
  • Good Essays

    Cowgirl: Promotional Pricing
    • 630 Words
    • 3 Pages

    Cowgirl: Promotional Pricing

    DEMAND-BASED PRICING: Who eats the products? It should be accepted that not everyone wants a chocolate product that has a bit of a kick of spiciness. However, the business could well expand their market influence to creating a variety of products that are to suit everyone’s taste. Although their specialty is still on the top of the list, it is suggested that the new products such as sweet chocolates be used to allure customers to buy their chocolates and their specialty products as well. Through this, the prices could vary among the specialties and the new products. With the variety of product’s prices, the customers could have better choices and through this, the demand level as per received from customer feedbacks…

    • 630 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Distribution Channels
    • 948 Words
    • 4 Pages

    Distribution Channels

    Candy is one of the most widely distributed goods in the world, especially within the United States (Packaged Facts, 2004)). According to the 2004 Package Facts Report, The U.S. Candy and Gum Market, the candy market has been steadily increasing. In 2004, the marketplace, its manufacturers and distributors enjoyed a (Packaged Facts, 2004)”[…] $23.5-billion market for chocolate candy, hard candy, soft candy, mints and gum, covering both the mass-market and gourmet levels. Not surprisingly, its parent company, Hershey’s (HSY) has captured the top slot in the candy/confectionary sector (Bavdek, 2008; CandyUSA, 2010).…

    • 948 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Chocolates: The Four Horsemen Of The Apocalypse
    • 4569 Words
    • 19 Pages

    Chocolates: The Four Horsemen Of The Apocalypse

    Americans consumed over 3.1 billion pounds of chocolate in 2001, which is almost half of the total world's production.…

    • 4569 Words
    • 19 Pages
    Good Essays
    Read More
  • Powerful Essays

    Evolution of the American Chocolate industry:
    • 2290 Words
    • 8 Pages

    Evolution of the American Chocolate industry:

    Chocolate, a wonderful and tasteful product of sugar, flavor and soul. Chocolate is a multi-billion dollar industry that has prospered throughout the centuries, ever since the Mesoamerican’s discovered the sweet taste, people worldwide have fallen in love with the wonderful treat. The addiction to chocolate is so momentous that Americans actually on average eat twenty two (22) pounds of candy each year, or approximately 2.8 BILLION pounds annually, split equally between candy and chocolate, this is far less than most Europeans consume.…

    • 2290 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Slavery in Chocolate Industry
    • 3499 Words
    • 14 Pages

    Slavery in Chocolate Industry

    Velasquez values the domestic American chocolate market at $13 billion, a figure made possible by trading in more than half a million tons of chocolate 's source crop (cocoa beans) in the year 2000 alone (52). Most of this cocoa is harvested in West Africa, the regional capital of the world for the produce (52).…

    • 3499 Words
    • 14 Pages
    Powerful Essays
    Read More
  • Better Essays

    Swot Analysis Of Cadbury Company
    • 1616 Words
    • 5 Pages

    Swot Analysis Of Cadbury Company

    Chocolate has been considered to be an affordable luxury as it has been associated with celebrations and romance as from the past. In the years 2001 and 2002, it was noted that the cocoa production in Cote d’Ivoire was associated with child slave labor and this brought in concerns to all the chocolate companies, its consumers as well as the governments (Candy, 2015). It was then that the House of Representatives in the US passed a legislation which mandated that the FDA to create some standards that permitted the companies that could prove that their chocolate that was being produced was not associated with forced labor to have labels to their chocolates stating “Slave-labor free.”…

    • 1616 Words
    • 5 Pages
    Better Essays
    Read More
  • Good Essays

    Chocolate Market Research
    • 404 Words
    • 2 Pages

    Chocolate Market Research

    Chocolate has been used as a drink for nearly all of its history, but until the 16th century, no European had ever heard of the popular drink from the Central and South American people. It was not until the Spanish conquest of the Aztecs that chocolate could be imported to Europe. Chocolate in its solid form was invented in 1847. Joseph Fry & Son discovered a way to mix some of the cocoa butter back into the dutched chocolate, and added sugar, creating a paste that could be modeled. The result was the first modern chocolate bar.…

    • 404 Words
    • 2 Pages
    Good Essays
    Read More

Related Topics