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Pestel analysis of Thailand

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Pestel analysis of Thailand
PESTLE ANALYSIS OF THAILAND

PESTLE ANALYSIS
OF

THAILAND

PESTLE ANALYSIS OF THAILAND

INDEX

Sr. No.

Title

Page No.

1

Introduction

1

2

National Flag and Symbol

2

3

Political Analysis

4

4

Economical Analysis

6

5

Socio-Cultural Analysis

10

6

Technological Analysis

15

7

Environmental Analysis

17

8

Legal Analysis

21

9

Bibliography

24

PESTLE ANALYSIS OF THAILAND

INTRODUCTION

Country

Thailand

Capital

Bangkok

Entire land boundary

5,326 kilometers

Maritime boundary on
1,878 km the Gulf
On the Andaman Sea
Neighboring countries

937 km
The Union of Myanmar
The Lao People’s Democratic Republic
The Kingdom of Cambodia
Malaysia

PESTLE ANALYSIS OF THAILAND

NATIONAL FLAG AND SYMBOL
Thailand has several symbols that clearly represent the Thai nation, which, apart from the national tricolor flag and the national emblem, are the national flower, national animal, and Thai architecture. NATIONAL FLAG
The Thai national flag, or the Trairong – tricolor flag – is composed of five horizontal bands of red, white, and blue. The outer red bands represent the nation, built and maintained with the ancestors’ blood, enclosing the inner white bands representing the purity of religion, and the central blue band, which occupies one third of the total area, representing the monarchy. The flag is of the proportion 9:6. It was introduced by King Vajiravudh as the national flag in 1917.

NATIONAL EMBLEM
The national emblem features the Garuda, known as Khrut Pha, or the
Garuda as the vehicle of the god Vishnu. It represents the authority of the monarch. THE NATIONAL FLOWER
The bright yellow flower of the Cassia fistula tree – known in
Thai as ratchaphruek, the royal flower, or Khun – has been decreed the national flower of Thailand. The flowers, in thick clusters of showy yellow blooms at various stages of development, are so

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