PESTLE ANALYSIS
OF
THAILAND
PESTLE ANALYSIS OF THAILAND
INDEX
Sr. No.
Title
Page No.
1
Introduction
1
2
National Flag and Symbol
2
3
Political Analysis
4
4
Economical Analysis
6
5
Socio-Cultural Analysis
10
6
Technological Analysis
15
7
Environmental Analysis
17
8
Legal Analysis
21
9
Bibliography
24
PESTLE ANALYSIS OF THAILAND
INTRODUCTION
Country
Thailand
Capital
Bangkok
Entire land boundary
5,326 kilometers
Maritime boundary on
1,878 km the Gulf
On the Andaman Sea
Neighboring countries
937 km
The Union of Myanmar
The Lao People’s Democratic Republic
The Kingdom of Cambodia
Malaysia
PESTLE ANALYSIS OF THAILAND
NATIONAL FLAG AND SYMBOL
Thailand has several symbols that clearly represent the Thai nation, which, apart from the national tricolor flag and the national emblem, are the national flower, national animal, and Thai architecture. NATIONAL FLAG
The Thai national flag, or the Trairong – tricolor flag – is composed of five horizontal bands of red, white, and blue. The outer red bands represent the nation, built and maintained with the ancestors’ blood, enclosing the inner white bands representing the purity of religion, and the central blue band, which occupies one third of the total area, representing the monarchy. The flag is of the proportion 9:6. It was introduced by King Vajiravudh as the national flag in 1917.
NATIONAL EMBLEM
The national emblem features the Garuda, known as Khrut Pha, or the
Garuda as the vehicle of the god Vishnu. It represents the authority of the monarch. THE NATIONAL FLOWER
The bright yellow flower of the Cassia fistula tree – known in
Thai as ratchaphruek, the royal flower, or Khun – has been decreed the national flower of Thailand. The flowers, in thick clusters of showy yellow blooms at various stages of development, are so