Pestel Anylisis
Unit Number and Title: | 4: Marketing Principles | Unit Code: | F/601/0556 | In Class Assessment | Learning Outcome L02: Be able to use the concepts of segmentation, targeting and positioning | Student Name: | |
STUDENT ACTIVITY 2.1: Show macro and micro environmental factors which influence marketing decisions Complete the worksheets below
Circle Interim Standard Achieved: | NP | P | M1 | M2 | M3 | D1 | D2 | D3 |
Feedback on Assessment Criteria for a Pass:
Criteria Being Assessed: | 1.1 | 1.2 | 2.1 | 2.2 | 2.3 | 2.4 | 2.5 | 3.1 | 3.2 | 3.3 | 3.4 | 3.5 | 4.1 | 4.2 | 4.3 | Tick if Criteria Met: | | | | | | | | | | | | | | | | X Criteria Yet to be Met: | | | | | | | | | | | | | | | | Criteria Feedback | Student Declaration of Authenticity.I declare that the work contained in this assessment is all my own work; * I have not copied work from another student * I have not copied work directly from tutor handouts/notes * I have not copied work directly from a textbook/ e-book/ e-resource/ journal/ internet without indicating this through referencing in text * If I have included a diagram, table, graph, etc taken from another source, I have referenced this appropriately * I have included a reference list and bibliography with my assessment. | Student Signature: Date: | Lecturer’s Signature: | | Date: | | Internal Verifier’s Signature: | | Date: | |
Learning Outcome LO2: Be able to use the concepts of segmentation, targeting and positioning
2.1: Show macro and micro environmental factors which influence marketing decisions Using your own organisation (or an organisation of your choice) outline the Macro environmental factors which are influencing it.
Description of a Macro/Micro environmental Analysis
ORGANISATION ...................O2....................................... FACTOR |
STUDENT ACTIVITY 2.1: Show macro and micro environmental factors which influence marketing decisions Complete the worksheets below
Circle Interim Standard Achieved: | NP | P | M1 | M2 | M3 | D1 | D2 | D3 |
Feedback on Assessment Criteria for a Pass:
Criteria Being Assessed: | 1.1 | 1.2 | 2.1 | 2.2 | 2.3 | 2.4 | 2.5 | 3.1 | 3.2 | 3.3 | 3.4 | 3.5 | 4.1 | 4.2 | 4.3 | Tick if Criteria Met: | | | | | | | | | | | | | | | | X Criteria Yet to be Met: | | | | | | | | | | | | | | | | Criteria Feedback | Student Declaration of Authenticity.I declare that the work contained in this assessment is all my own work; * I have not copied work from another student * I have not copied work directly from tutor handouts/notes * I have not copied work directly from a textbook/ e-book/ e-resource/ journal/ internet without indicating this through referencing in text * If I have included a diagram, table, graph, etc taken from another source, I have referenced this appropriately * I have included a reference list and bibliography with my assessment. | Student Signature: Date: | Lecturer’s Signature: | | Date: | | Internal Verifier’s Signature: | | Date: | |
Learning Outcome LO2: Be able to use the concepts of segmentation, targeting and positioning
2.1: Show macro and micro environmental factors which influence marketing decisions Using your own organisation (or an organisation of your choice) outline the Macro environmental factors which are influencing it.
Description of a Macro/Micro environmental Analysis
ORGANISATION ...................O2....................................... FACTOR |