PESTEL LOreal
Pestel
3.1.1 Political and Legal Forces
The political challenge is that L'Oreal should conform to all the different government leadership styles in various countries it operates within. L'Oreal faced a decline in the dermatology branch led by its Galderma brand due to new legislations governing drugs (Euromonitor, 2005). The EU law affects L'Oreal. L'Oreal is restricted in their use of certain kinds of chemicals, such as Phthalates which is carcinogenic (The Rules Governing Cosmetic Products in the European Union). L'Oreal is obligated to produce safe products that do not contain any harmful substances. Also, legislation for advertising is also affecting L'Oreal. L'Oreal has to follow the rules set by Advertising Standards Authority. For example, advertisements cannot be misleading that over-exaggerating the functions of a product (The Control of Misleading Advertisements Regulations 1988).
Recent policy developments in the European Union (EU), that is the safety of cosmetics is directed standards. Seventh Amendment cosmetics directive finally approved by the European Parliament and the Council of the European Union, It is expected an immediate ban on animal testing products and a total ban on animal testing of cosmetics raw materials, no later than six years to implement the directive.
(Anonymous,http://www.jrc.ec.europa.eu/more_information/download/ecvam2.pdf）
In addition, It needs an immediate ban on new cosmetics sales (of finished products and raw materials) and the experimental animal alternative methods have been tested in ecvam and accept the existence of the ban on the sale of cosmetics, on human health affected to a certain extent. It is thought that L'Oreal should fully understand these policies, and to avoid a violation of these policies and regulations, strictly control chemical products and related banned substances content
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3.1.1 Political and Legal Forces
The political challenge is that L'Oreal should conform to all the different government leadership styles in various countries it operates within. L'Oreal faced a decline in the dermatology branch led by its Galderma brand due to new legislations governing drugs (Euromonitor, 2005). The EU law affects L'Oreal. L'Oreal is restricted in their use of certain kinds of chemicals, such as Phthalates which is carcinogenic (The Rules Governing Cosmetic Products in the European Union). L'Oreal is obligated to produce safe products that do not contain any harmful substances. Also, legislation for advertising is also affecting L'Oreal. L'Oreal has to follow the rules set by Advertising Standards Authority. For example, advertisements cannot be misleading that over-exaggerating the functions of a product (The Control of Misleading Advertisements Regulations 1988).
Recent policy developments in the European Union (EU), that is the safety of cosmetics is directed standards. Seventh Amendment cosmetics directive finally approved by the European Parliament and the Council of the European Union, It is expected an immediate ban on animal testing products and a total ban on animal testing of cosmetics raw materials, no later than six years to implement the directive.
(Anonymous,http://www.jrc.ec.europa.eu/more_information/download/ecvam2.pdf）
In addition, It needs an immediate ban on new cosmetics sales (of finished products and raw materials) and the experimental animal alternative methods have been tested in ecvam and accept the existence of the ban on the sale of cosmetics, on human health affected to a certain extent. It is thought that L'Oreal should fully understand these policies, and to avoid a violation of these policies and regulations, strictly control chemical products and related banned substances content
Read more: