Pesticides

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“ Evaluating Brand Awareness & Customer Perception for Lasso ”

By
MANISH KUMAR- 42686 (2011-2013) MBA-Agribusiness

SLIDE TO SLIDE
INTRODUCTION ( About Company, Products in India, Area of study, Product Overview )

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PROBLEM STATEMENT

OBJECTIVES METHODOLOGY RESULT & DISCUSSION (objective wise) MAJOR ISSUES IN BAHRAICH TERRITORY RECOMMENDATIONS KEY SUGGESTIONS WHILE FIELD OBSERVATION
REFERENCES

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Sinochem International
• Sinochem Group was founded in 1950. Sinochem’s core businesses span over energy, agriculture, chemical, real estate and financial services. • China’s biggest agricultural input company (fertilizer, seed and pesticide), China’s leading chemical service company

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 In 2012, Sinochem Group entered the Fortune Global 500 for the 22nd time, ranking 113th.  In 2008 Sinochem started business in India

 On 21, January 2008 Monsanto India Ltd. sold Alachlor & Alachlor business to Sinochem Indian Pvt. Ltd.  Sinochem is planning a large expansion in Agrochemical business in India till 2015.

PRODUCTS : Pesticides
Product
Machete Fast mix Lasso

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Nature
Selective herbicide Selective herbicide Selective herbicide

Used in
Paddy Paddy Ground nut, maize, cotton, soybean

Technical
Butachlor Butachlor Alachlor

Popular

Nonselective herbicide

All plants

Glyphosate

Swift
Reload Janitor Poliar

Insecticide
Fungicide Insecticide Fungicide

Maize, Sugarcane

Cartap hydrochloride
Sulphar

Paddy Paddy

Chloropiriphos and Cypermethrine Carbendazine and Mancozeb

Area of study
 Area - 4,696.8 km2
 Tahsil - 4 District overview.pdf  Development Blocks - 14  Population - 3,478,257 (2011)

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 Ratio of male to female - 54:46
 Literacy - 51.1 per cent  Average annual precipitation - 1125 mm

 No. of farmers - 6,64,124
 Net cultivated area - 3,50,979 Ha  Net irrigated area - 63,677 Ha

 Total production (cereal) - 7,59,885 MT
 No. of villages - 1369 (Source:

References: 35 Walsh, Mitral Burns (2003), Advertisement Campaign impact on sales of Product, Indian journal of marketing Web portals: • http://www.mapsofindia.com/maps/uttarpradesh/districts/bahraich.htm (revisited on 17 Aug 2012) • http://en.wikipedia.org/wiki/Bahraich (revisited on 17 Aug . 2012) • http://www.upgov.nic.in/upstateintro.aspx (revisited on 11 Aug. 2012) • http://www.indiaagronet.com/indiaagronet/Companies/agrochemicals.htm • http://www.indiastat.com/companies/5/nongovtcompanies/185/stats.aspx • http://www.scribd.com/doc/21254546/Project-Report-on-Agrochemicals (revisited on 5 Aug. 2012) 36 37