Pestle Analysis

International Bulletin of Business Administration ISSN: 1451-243X Issue 12 (2011) © EuroJournals, Inc. 2011 http://www.eurojournals.com/IBBA.htm

External and Internal Environments of Businesses in Nigeria: An Appraisal
Obiwuru Timothy Chidi Department of Actuarial Science, University of Lagos, Nigeria E-mail: [e-mail] Oluwalaiye, Olusola Babatunde Department of Economics, Banking and Finance, Babcock University, Nigeria E-mail: [e-mail] Okwu, Andy Titus Department of Economics, Banking and Finance, Babcock University, Nigeria E-mail: [e-mail] Abstract This paper appraised business external and internal environments, with specific reference to the Nigerian business environment. The methodology adopted is basically theoretical and narrative based on aggregative and specific SWOT Matrix and PESTLE Analysis models, respectively, from previous studies. A review of related literature and exploration of theoretical framework provided more insight into the various factors of the environments of business. The appraisal showed that both external and internal factors exert influence on and shape the life, growth and development of the business; external environment bears more relevance to strategic management, and businesses adjust to external environment but control internal environment. It further revealed that the government now plays more of regulatory role in the business environment in some sectors of the economy, and that, though certain measures had been put in place at various levels to engender conducive business environment for private sector participation, external factors such as multiple tax system, policy summersault, non-passage of the Freedom of Information (FOI) Bill into law, high cost of capital, high interest and inflation rates, volatile exchange rates, susceptibility of the economy to external shocks, infrastructure decay, dismal power supply, etc., escalated cost of doing business in Nigeria and, thus, posed

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