PESTLE ANALYSIS OF DISNEYLAND PARIS

PESTLE ANALYSIS OF DISNEYLAND PARIS
Posted on October 12, 2014 by uwegroup2014
Political

The French labour law dictates that a person should work for 35 hours a week but may not exceed 48 hours a week. Overtime has to be paid for the first-eight hours and is worth 25% of their base hourly wage and after that its worth 50%. Concluding that in theory Disneyland Paris would have to employ two employees for one position to be efficient and not to break any labour laws.

Economical

France encountered 5 different recessions between 2008 and 2014, the most recent one was at the end of 2013, which explains the decrease in revenue. Recession leads to lower consumer confidence, people will spend less on luxury goods and services such as Disneyland Paris. This is displayed on the 2013-2014 annual report which shows a 6% decline in revenue.

Social

Being the most visited tourist site in whole of Europe and with a visitor count of 14,9 million in 2013. Disneyland Paris has transformed itself into the French cultural landscape. They are also providing the local community with 55000 jobs.

Technological

The internet has a massive impact on how Disney can market itself and it allows them to advertise to their target market and sell tickets online. By offering exclusive online discounts it is now the biggest source of ticket sales for Disney. Social networking is another way they advertise because it can be directed to the specific target market.

Legal

The French government passed a law “(LOI n° 2008-1369)” that allows theme parks to implement their own safety systems but still have to submit their results to an authorized governmental or independent body for inspection, therefore Disneyland Paris has constructed its own Safety Management System that processes information for managing safety.

Environmental

To avoid being scrutinized by environmental pressure groups, Disneyland Paris is very centered on being environmentally friendly with everything they do. An example of this is the financial incentive they give to their employees to use public transport and reduce fuel emissions. French legislation states that a company must refund 50% of employee transport fees, whereas Disneyland Paris refunds 80%.

References

Gola, PG. / Confédération Fiscale Européenne Labour Law in France.
Available from: https://www.cfe-eutax.org/taxation/labor-law/france
[Accessed 09 October 2014].

France GDP Growth Rate [graph]
France: National Institute of Statistics and Economic Studies
Available from:

http://www.tradingeconomics.com/france/gdp-growth

Euro Disney S.C.A. (2014) First Half Results Presentation Fiscal Year 2014 [online].
Paris: Euro Disney S.C.A. Available from: http://corporate.disneylandparis.com/CORP/EN/Neutral/Images/uk-first-half-results-presentation-2014.pdf [Accessed 10 October 2014].

Euro Disney S.C.A. (2014) The Narrative of Numbers [online]
Paris: Euro Disney S.C.A.
Available from: http://corporate.disneylandparis.com/about-our-company/the-narrative-of-numbers/index.xhtml [Accessed 10 October 2014]

Lichfield, J. (2010) The dark side of Disneyland Paris. The Independent [online] 06 May. Available from: http://www.independent.co.uk/news/world/europe/the-dark-side-of-disneyland-paris-1964505.html [Accessed 10 October 2014].

Spanier, G. (2014) Magic of Disneyland Paris casts its spell on Brits. The Independent [online] 05 April Available from: http://www.independent.co.uk/news/business/analysis-and-features/magic-of-disneyland-paris-casts-its-spell-on-brits-9240096.html
[Accessed 10 October 2014]

IAAPA Europe Safety Legislation.Available from: http://www.iaapa.org/connect/europe/en/ride-safety/safety-legislation [Accessed 08 October 2014]

Euro Disney S.C.A. Safety Report 2014 [online].
Paris: Euro Disney S.C.A.
Available from: http://corporate.disneylandparis.com/CORP/EN/Neutral/Images/here.pdf [Accessed 08 October 2014]

Euro Disney S.C.A. (2014) Environment: Greenhouse Gas Emissions [online]
Paris: Euro Disney S.C.A.
Available from: http://corporate.disneylandparis.com/corporate-responsibility/environment/green-house-gas-emissions/index.xhtml [Accessed 10 October 2014]

References: Euro Disney S.C.A. (2014) First Half Results Presentation Fiscal Year 2014 [online]. Euro Disney S.C.A. (2014) The Narrative of Numbers [online] Paris: Euro Disney S.C.A.