The Hong Kong and China Gas Company Limited (Towngas) was founded in 1862. It was the first publicity utility in Hong Kong. Is also one of the Hong Kong’s largest energy suppliers, business management and operations to achieve world-class level.
The core business in the territory consists of productions and distribution of gas, marketing and sales of gas, as well as comprehensive provision of comprehensive after sales services. Company mission is provide our customers with a safe and reliable supply of energy and caring, competent and efficient service they expect, while working to preserve, protect and improve our environment. In the past 140 years, Towngas with Hong Kong to grow from the initial supply of gas for the lighted street lights, the development of today in the energy industry in the greater China’s leading peer.
When the public increasingly focused on protecting the environment, safety and conservation of earth’s resources is very important. However, it appears competitors Hong Kong Electric Company established in 1889. It had been in order to avoid reducing the market share of its core business. And its efforts to expand its number of customers, avoid weakening and profitability fall in the market.
In fact, this is just the problem of prevention of the fundamental strength of the decline and product positioning and market segmentation.
External Analysis (PESTEL)
Political
On Year 1997, the Hong Kong Government has entered into a three year Information and Consultation Agreement (ICA) with The Hong Kong and China Gas Company Ltd. The company supplies towngas to most part of the territory. It is not subject to any price or profit regulation by the government. The agreement is designed to increase the transparency of the company’s tariff-setting mechanism and justification for tariff increases. It also stipulates certain procedures for The Hong Kong and China Gas Company Limited to consult the