Pestle Analysis on the Cruise Industry
Introduction In this assignment I will try to analyze the cruise industry through a PESTLE analysis, which analyses the political, economical, social, technological, legal and environmental external factors that influence this particular industry. Business is considered an economic system in which goods and services are exchanged for money, on the basis of their perceived worth. Every business requires some form of investment and a sufficient number of customers to whom its output can be sold at profit on a consistent basis. The tourism industry consists of hotels and lodging services, the food & beverage industry and the transporting industry such as airlines and cruises . Antonio Tajani, Vice President of the European Commission & EU Transport Commissioner declares :
"Transport policy reflects the dynamism of the sector it represents - it is always on the move. It has developed greatly over the years and delivered excellent results. I recognize, however, that more still needs to be done. That is why I want to promote transport which is competitive and of high quality, safe and sustainable, within a comprehensive framework. The Lisbon Strategy shows the way: efficient, high quality transport at affordable prices and based on infrastructure which binds Europe together."
[pic] [pic] A cruise is a sailing trip, to different places of the earth, about leisure, business or reconnaissance. The cruise boat is actually a moving hotel, a self-contained entertainment palace where you can have fun 24 hours the day. There are different types of cruises such as round-the-world cruises, fly cruises, all-inclusive cruises, sail ship cruises and special interest cruises, like wildlife watching in Antarctic. Cruise boats include cabins, the size of which may be approximately half than a standard hotel room, though they are extremely well-planned, clean and nicely decorated. In some new ships the suites offered are equal to a deluxe hotel suite. Their
"Transport policy reflects the dynamism of the sector it represents - it is always on the move. It has developed greatly over the years and delivered excellent results. I recognize, however, that more still needs to be done. That is why I want to promote transport which is competitive and of high quality, safe and sustainable, within a comprehensive framework. The Lisbon Strategy shows the way: efficient, high quality transport at affordable prices and based on infrastructure which binds Europe together."
[pic] [pic] A cruise is a sailing trip, to different places of the earth, about leisure, business or reconnaissance. The cruise boat is actually a moving hotel, a self-contained entertainment palace where you can have fun 24 hours the day. There are different types of cruises such as round-the-world cruises, fly cruises, all-inclusive cruises, sail ship cruises and special interest cruises, like wildlife watching in Antarctic. Cruise boats include cabins, the size of which may be approximately half than a standard hotel room, though they are extremely well-planned, clean and nicely decorated. In some new ships the suites offered are equal to a deluxe hotel suite. Their
References: • Bishop, P. 1983 , Marine Pollution and its Control. New York: McGraw-Hill • Cartwright R • Cooper C., Fletcher J., Fyall A., Gilbert D., Wanhill S, 2008 . Tourism : Principles and Practice , 4th edition, England : Pearson Education Limited • Gold H • Klein R.A. , 2003 . The Cruise Industry and Environmental History and Practice : Is a Memorandum of Understanding Effective for Protecting the Environment . Thesis (PhD). Ocean Advocates Kwortnik, R.J • Mancini M. , 1946. Cruising: A Guide to the Cruise Line Industry . 2nd edition, Canada : Thompson • Powers T.F , Barrows C.W