PESTLE analysis template
Other than the main headings, the questions and issues in the template below are examples and not exhaustive – add your own and amend these prompts to suit your situation, the experience and skill level of whoever is completing the analysis, and what you aim to produce from the analysis.
The context upon which a PESTLE analysis is undertaken can help to determine how to interpret facts and information discovered.
PEST/ PESTLE Analysis on ____________________(organization name) SWOTSWOT Context ____________________ SWOTDate of Analysis ____________ view
PESTLE Analysis factors
Your notes
Potential Impact:
Implication and importance
The list below is just to get you started. Remember to put these, and others that you add in the context of your organization or business. For example if you are a small private company the behaviours of a Wall Mart / Tesco or other large international player may well impact on you.If you are a local authority, government changes will change your priorities. In the NHS changes to treatments and public attitudes will also impact etc.
About your organization.How might the factors listed on the left impact your business or part of the organization?
H – HighM – MediumL – Low
U – Undetermined
Time Frame:0 – 6 months6 – 12 months
12 – 24 months
24 + months
Type:Positive +Negative -
Unknown
Impact:Increasing >Unchanged =
Decreasing <
Unknown
Relative Importance:Critical Important
Un-important
Unknown
Political – SWOT
Trading policies
Funding, grants and initiatives
Home market lobbying/pressure groups
International pressure groups
Wars and conflict
Government policies
Government term and change
Elections
Inter-country relationships/attitudes
Terrorism
Political trends
Governmental leadership
Government structures
Internal political issues
Shareholder/ stakeholder needs/ demands
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