Hi Tom below are the necessary informations about the project work. This is the part 1 due for monday.
The Industry is Glanbia The industry analysis Using rivers of Globalisation, PESTEL and Five Forces Your report should start with "The (your industry) is becoming more competitive due to
Main reason 1
Main reason 2
Main reason 3 etc
Having outlined the major reasons why your industry is becoming
more competitive then explain each reason using academic argument and industry facts to support.
For instance, if one of your main reasons is say "Increasing Power of the Buyers" then you could use issues such as many alternative suppliers, growing concentration, increased "shopping around" etc. If buyers are becoming more powerful then a useful supporting fact might be a reduction in market prices
maximum 4 pages
My part in this is to examine= the strong Legal influence, Suppliers power {of Glanbia in a dairy industry} and all other conditions that is having an impact on Dairy industry {Glanbia
Pls if there anything that is unclear, pls do let me know
Thanks a lot Prince
1 Porter's 5 Forces & Industry Structure
What is the basis for competitive advantage?
Industry structure and positioning within the industry are the basis for models of competitive strategy promoted by Michael Porter. The “Five Forces” diagram captures the main idea of Porter’s theory of competitive advantage. The Five Forces define the rules of competition in any industry. Competitive strategy must grow out of a sophisticated understanding of the rules of competition that determine an industry's attractiveness. Porter claims, "The ultimate aim of competitive strategy is to cope with and, ideally, to change those rules in the firm's behavior." (1985, p. 4) The five forces
References: • Bowen, Clark, Holloway, Wheelright, Perpetual Enterprise Machine, Oxford Press, 1994. • Prahalad, C.K. and Gary Hamel, "The Core Competence of the Corporation," Harvard Business Review, v68, n3 (May-June, 1990):79 (13 pages). • Stalk, G., Evans, P., and L. Schulman, "Competing on Capabilities: the New Rules of Corporate Strategy," v70, n2 (March-April, 1992):57 (13 pages). 3 Resource-Based View of the Firm (RBV)