peter browning and continental white cap case analysis
Case 3: Peter Browning
White Cap is a leading manufacturer of plastic tops for containers and packaging for food related products. They have been in existence since the early 1900s when the original owner, William White and his two brothers created the company. After White Cap was sold to Continental Can Company, the White family continued to run and manage the business despite not being the owner. After the purchase the business changed its name to Continental White Cap. Although Continental purchased White Cap, most though that it was the other way around. The previous culture at White Cap had carried over even after the acquisition. White Cap was known for the way they treated their employees, regardless of the cost, they always said that “our people are important to us”. It was stated that 80% of all employees had been with White Cap for over 15 years. People liked how they were treated so they never left. Despite during a time where sales were steady, but costs were on the rise, White Cap always managed to take the extra step to satisfy their employees through numerous avenues. The Whites were known to lend money to employees during the holiday season to assist with bills. They also provided lunch to all of their employees at specific facility locations year round.
As the years went on competitors began to cut prices in attempt to gain market share. However, despite the increased competitive marketplace, White Cap continued to treat their employees like royalty, and lost a lot of money while doing it. Competitors evolved into new market space by creating new and more efficient ways to gain market share. As this happened White Cap remained stagnant, failing to change with the times, losing numerous accounts and falling out of the top market share holder spot in the industry.
At this moment, Continental White Cap has allowed the culture of White cap to remain intact. Within White Cap, all is good. The wool has been pulled over the eyes
White Cap is a leading manufacturer of plastic tops for containers and packaging for food related products. They have been in existence since the early 1900s when the original owner, William White and his two brothers created the company. After White Cap was sold to Continental Can Company, the White family continued to run and manage the business despite not being the owner. After the purchase the business changed its name to Continental White Cap. Although Continental purchased White Cap, most though that it was the other way around. The previous culture at White Cap had carried over even after the acquisition. White Cap was known for the way they treated their employees, regardless of the cost, they always said that “our people are important to us”. It was stated that 80% of all employees had been with White Cap for over 15 years. People liked how they were treated so they never left. Despite during a time where sales were steady, but costs were on the rise, White Cap always managed to take the extra step to satisfy their employees through numerous avenues. The Whites were known to lend money to employees during the holiday season to assist with bills. They also provided lunch to all of their employees at specific facility locations year round.
As the years went on competitors began to cut prices in attempt to gain market share. However, despite the increased competitive marketplace, White Cap continued to treat their employees like royalty, and lost a lot of money while doing it. Competitors evolved into new market space by creating new and more efficient ways to gain market share. As this happened White Cap remained stagnant, failing to change with the times, losing numerous accounts and falling out of the top market share holder spot in the industry.
At this moment, Continental White Cap has allowed the culture of White cap to remain intact. Within White Cap, all is good. The wool has been pulled over the eyes