Peter Maguire Research Paper
8851573 - Darcy Maguire KCB106 Assignment 1 Friday 4:00pm Tutorial Group
PETER MAGUIRE - INTERNATIONAL TELEVISION COMMERCIAL DIRECTOR (AND ALSO MY FATHER)
INTRODUCTION - TELEVISION ADVERTISEMENTS
Television is one of the most dominating forms of communication in the world. In any first-world country, it would be surprising to hear of someone who doesn 't have a TV or have access to a TV. In Australia, people watch up to 6 hours of TV daily (Screen Australia, 2013). With this sort of attention, it 's only natural that businesses would utilise it to advertise their products, and as this and other technologies evolves it makes it far easier to access other markets that would have been unavailable in the past. Advertising, as a medium, is so …show more content…
The use of mandatory Glocalisation in the past created a need for people with film-making skills to enter the advertising business, and once the legislation was removed the waves of foreign material made the industry and its employees suffer. However, on the other side, it also provided immense opportunities for those who knew how to take advantage of them. It 's obvious that while the Australian cultural identity in regards to commercials has declined somewhat but considering it 's an industry that no one pays too much attention to unless there 's an enormous, viral hit, it has not had the same impact that the negative side of globalisation has had on television as a whole. To Peter, this evolution has occurred in such a way that he can spend his time being paid to go visit foreign countries and visit beautiful sites, all in return for doing a job he …show more content…
"AUSTRALIAN TELEVISION COMMERCIAL (TVC)
PRODUCTION COMPANIES SURVEY" Retrieved from http://afcarchive.screenaustralia.gov.au/downloads/policies/tvc.pdf
Screen Australia, (2013). "Time spent viewing amongst people with subscription TV, 2010-2012". Retrieved from
http://www.screenaustralia.gov.au/research/statistics/wptvviewing.aspx#Rac84456
TelstraCorp, July 20th 2008. "I am Australian - Telstra Marketing Campaign". Retrieved from http://www.youtube.com/watch?v=I95Vj3w6wg4
Unknown author, n.d. "Marketing Analysis Of Levi Strauss And Co." Accessed on 28th of August, 2013, at http://www.ukessays.com/essays/marketing/marketing-analysis-of-levi-strauss-and-co-marketing-essay.php
Unknown author, n.d. "Analysis of Levi Strauss & Co. Campaign- Go Forth" Accessed on 29th of August, 2013, at
http://share.pdfonline.com/0f5ac41ce0414aeaa09d2e1f3d289b34/Analysis%20of%20Levi%20Strauss.htm
APPENDIX BIBLIOGRAPHY
Maguire, P. (2013). "Notes for Darcy". Included in separate document, and was a face-to-face discussion.
Maguire, P. (2013). "Peter Maguire: Director". Retrieved from
http://petermaguire.net/
Shots, (2013). "Shots." Retrieved from
http://www.shots.net/
� PAGE * MERGEFORMAT
PETER MAGUIRE - INTERNATIONAL TELEVISION COMMERCIAL DIRECTOR (AND ALSO MY FATHER)
INTRODUCTION - TELEVISION ADVERTISEMENTS
Television is one of the most dominating forms of communication in the world. In any first-world country, it would be surprising to hear of someone who doesn 't have a TV or have access to a TV. In Australia, people watch up to 6 hours of TV daily (Screen Australia, 2013). With this sort of attention, it 's only natural that businesses would utilise it to advertise their products, and as this and other technologies evolves it makes it far easier to access other markets that would have been unavailable in the past. Advertising, as a medium, is so …show more content…
The use of mandatory Glocalisation in the past created a need for people with film-making skills to enter the advertising business, and once the legislation was removed the waves of foreign material made the industry and its employees suffer. However, on the other side, it also provided immense opportunities for those who knew how to take advantage of them. It 's obvious that while the Australian cultural identity in regards to commercials has declined somewhat but considering it 's an industry that no one pays too much attention to unless there 's an enormous, viral hit, it has not had the same impact that the negative side of globalisation has had on television as a whole. To Peter, this evolution has occurred in such a way that he can spend his time being paid to go visit foreign countries and visit beautiful sites, all in return for doing a job he …show more content…
"AUSTRALIAN TELEVISION COMMERCIAL (TVC)
PRODUCTION COMPANIES SURVEY" Retrieved from http://afcarchive.screenaustralia.gov.au/downloads/policies/tvc.pdf
Screen Australia, (2013). "Time spent viewing amongst people with subscription TV, 2010-2012". Retrieved from
http://www.screenaustralia.gov.au/research/statistics/wptvviewing.aspx#Rac84456
TelstraCorp, July 20th 2008. "I am Australian - Telstra Marketing Campaign". Retrieved from http://www.youtube.com/watch?v=I95Vj3w6wg4
Unknown author, n.d. "Marketing Analysis Of Levi Strauss And Co." Accessed on 28th of August, 2013, at http://www.ukessays.com/essays/marketing/marketing-analysis-of-levi-strauss-and-co-marketing-essay.php
Unknown author, n.d. "Analysis of Levi Strauss & Co. Campaign- Go Forth" Accessed on 29th of August, 2013, at
http://share.pdfonline.com/0f5ac41ce0414aeaa09d2e1f3d289b34/Analysis%20of%20Levi%20Strauss.htm
APPENDIX BIBLIOGRAPHY
Maguire, P. (2013). "Notes for Darcy". Included in separate document, and was a face-to-face discussion.
Maguire, P. (2013). "Peter Maguire: Director". Retrieved from
http://petermaguire.net/
Shots, (2013). "Shots." Retrieved from
http://www.shots.net/
� PAGE * MERGEFORMAT