Chapter 1
1.1 Introduction …………………………………………page 5
Chapter 2
2.1.0 Trends of Industry …………………………………. 2.1.1 Increasing in the demand for petrochemical product ……page 6 2.1.2 Lesser price elasticity ………………………………………page 6 2.1.3 Oversupply ………………………………………………….page 6, 7 2.1.4 Lean and Mean ……………………………………………..page 7 2.1.5 Merge and Acquisition ……………………………………..page 7 2.1.6 Rush to the market for funds ……………………………...page 7, 8
2.2.0 Effects of the government ………………………….page 8
2.3.0 Porter Five Force model 2.3.1 Entry Barriers ……………………………………………… page 9-11 2.3.2 Rivalry ……………………………………………………….page 11-12 2.3.3 Threat of Substitutes ………………………………………. page 12 2.3.4 Suppliers ……………………………………………………..page 12 2.3.5 Buyer Power …………………………………………. ……..page 13
Chapter 3:
3.1.0 Internal environment 3.1.1 Share structure of Petrochemical Corporation of Singapore .page 14 3.1.2 The financial structure ………………………………………...page 14 3.1.3. Management Structure ………………………………………..page 14 3.1.4. Organizational Structure ……………………………………...page 14-15 3.1.5. The human resource structure ………………………………..page 16-17 3.1.6. The customers of the company ………………………………..page 17 3.1.7. The commitment to the Health,Safety and Environment …. page 17-18 3.1.8. The SWOT ……………………………………………………..page 19-20 3.1.9. Key Success Factors …………………………………………...page 21
Chapter 4
4.1.0 Literature review 4.1.Strategy initiation …………………………………………………page 22 4.1.1.1 Directional strategy …………………………………………...page 22-23 4.1.1.2. Ansoff Product/Market Matrix ……………………………...page 23-26 4.1.1.3. BGGMatrix……………………………………………………page 26-27
Chapter 5
5.1.0 Reasons for Vietnam 5.1.1 Vietnam ‘s PESTLE factors ……………………………………..page 28-33
5.1.2 Reasons for PetroVietnam ……………………………………… page 33-34
Chapter 6
6.1.0 Strategies formulation
6.1.1 Business level strategy……………………………………...…….page 35-36 6.1.2.Functional