Philip Morris International SWOT Analys
Philip Morris International SWOT Analysis
Michael LaBarge
DeVry University
I. The history of Philip Morris International begins in 1847, when Philip Morris opened his first tobacco store in London England. When Philip Morris died, his wife Margaret and brother Leopold took over the business. Philip Morris went public in 1881 as Philip Morris & Company. Four years later, Philip Morris & Company became Philip Morris & Co., Ltd. PM & Co., Ltd. left the Morris family’s control in 1894, when it was taken over by William Curtis Thomson and his family. In 1902, Gustav Eckmeyer incorporated Philip Morris & Co. Ltd. in New York. 1919 was an important year for PM & Co., Ltd.: the Philip Morris coronet logo was introduced, the company was acquired in the United States by an American, shareholder held company, and it was incorporated under the name Philip Morris & Co., Ltd., Inc. in Virginia. In 1924 the Marlboro brand was introduced, and would become the company’s most famous brand. In the mid-1950s, PM & Co., Ltd., Inc. launched Philip Morris International (PMI) to manufacture and market its products worldwide. Philip Morris (Australia) became the first affiliate outside of the United States to produce and market the company’s products in 1954. Marlboro was first manufactured outside the US in 1957 in Switzerland. Ten years later, in 1967, Philip Morris & Co., Ltd., Inc. established separate companies to each be responsible for specific parts of the company’s operations: Philip Morris Industrial, Philip Morris International and Philip Morris Domestic. Philip Morris International organized a license agreement with Japan Tobacco to begin manufacturing Marlboro cigarettes in Japan. PMI opens its largest factory in the Netherlands in 1980. This factory is still PMI’s largest in the world today. PMI is incorporated as an operating company of Philip Morris Companies Inc. in 1987 and two years later, PMI operating income tops $1
Michael LaBarge
DeVry University
I. The history of Philip Morris International begins in 1847, when Philip Morris opened his first tobacco store in London England. When Philip Morris died, his wife Margaret and brother Leopold took over the business. Philip Morris went public in 1881 as Philip Morris & Company. Four years later, Philip Morris & Company became Philip Morris & Co., Ltd. PM & Co., Ltd. left the Morris family’s control in 1894, when it was taken over by William Curtis Thomson and his family. In 1902, Gustav Eckmeyer incorporated Philip Morris & Co. Ltd. in New York. 1919 was an important year for PM & Co., Ltd.: the Philip Morris coronet logo was introduced, the company was acquired in the United States by an American, shareholder held company, and it was incorporated under the name Philip Morris & Co., Ltd., Inc. in Virginia. In 1924 the Marlboro brand was introduced, and would become the company’s most famous brand. In the mid-1950s, PM & Co., Ltd., Inc. launched Philip Morris International (PMI) to manufacture and market its products worldwide. Philip Morris (Australia) became the first affiliate outside of the United States to produce and market the company’s products in 1954. Marlboro was first manufactured outside the US in 1957 in Switzerland. Ten years later, in 1967, Philip Morris & Co., Ltd., Inc. established separate companies to each be responsible for specific parts of the company’s operations: Philip Morris Industrial, Philip Morris International and Philip Morris Domestic. Philip Morris International organized a license agreement with Japan Tobacco to begin manufacturing Marlboro cigarettes in Japan. PMI opens its largest factory in the Netherlands in 1980. This factory is still PMI’s largest in the world today. PMI is incorporated as an operating company of Philip Morris Companies Inc. in 1987 and two years later, PMI operating income tops $1
Cited: Philip Morris International. (2014). Company Overview. Retrieved November 14, 2014, from www.pmi.com: http://www.pmi.com/eng/about_us/company_overview/pages/company_overview.aspx Philip Morris International. (2014). Our Brands. Retrieved November 16, 2014, from www.pmi.com: http://www.pmi.com/eng/our_products/pages/our_brands.aspx Philip Morris International. (2014). Our History. Retrieved November 14, 2014, from www.pmi.com: http://www.pmi.com/eng/about_us/pages/our_history.aspx Philip Morris International. (2014, October 10). PMI opens pilot plant and celebrates groundbreaking on construction of new manufacturing facility for potentially reduced-risk products. Press Release. Retrieved November 16, 2014, from http://www.pmi.com/eng/media_center/press_releases/Pages/201410101014.aspx Philip Morris to debut e-cig with real tobacco. (2014, June 26). New York Post. Retrieved November 16, 2014, from http://nypost.com/2014/06/26/philip-morris-to-debut-e-cig-with-real-tobacco/ Shah, A. (2014, January 5). Tobacco. Retrieved November 16, 2014, from Global Issues: http://www.globalissues.org/article/533/tobacco#ExpandingintoDevelopingNationsMarkets Trefis. (2014). Philip Morris International (PM). Retrieved November 14, 2014, from www.trefis.com: http://www.trefis.com/stock/pm/model/trefis?freeAccessToken=PROVIDER_cdf8c3471854385cf55ca0dd3cf7d9d1fd516873# Trefis Team. (2013, March 5). A Closer Look At Philip Morris ' Asia Opportunity. Retrieved November 14, 2014, from www.forbes.com: http://www.forbes.com/sites/greatspeculations/2013/03/05/a-closer-look-at-philip-morris-asia-opportunity/