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Philippine Independent film as a Medium for Political and Social issues

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Philippine Independent film as a Medium for Political and Social issues
PHILIPPINE INDEPENDENT FILM AS A MEDIUM
FOR POLITICAL AND SOCIAL ISSUES AS PERCEIVED BY MSEUF PROFESSORS AND STUDENTS

An Undergraduate Thesis
Presented to the Faculty of the College of Arts and Sciences
Manuel S. Enverga University Foundation
Lucena City

In Partial Fulfillment of the Requirements for the Degree of Bachelor of Science in
Mass Communication

by:

LEANDRA L. JARDELEZA
CHAPTER I
THE PROBLEM: ITS BACKGROUND AND RATIONALE

Background of the Study
Since today is a fast changing world and that media are a big influence to what the society is now, Philippines has no escape to this impact. As a matter of fact, Philippines is one of the countries most influenced by media. From the latest trends of fashion down to which dish washing being used is based on what is seen and heard from different mediums.
The media either as forums in which important issues are debated or as storytellers that carry beliefs and values across people, space, and time are central to the creation and maintenance of our various cultures (Baran, 2012).
The audiences can take an active role in shaping the culture in the mass communication process that at the same time, shapes them. Media, particularly television are used by media practitioners and media audiences for mass communication purposes to further important social, political, or cultural bases.
Television is one of the most used medium today. Watching movies is the cheapest form of entertainment for the Filipino masses. It affects and echoes what the society is now. From teleseryes to advertisements, the television has this impact to the viewer’s mind consciously and unconsciously. Thus, giving the media the responsibility to offer the audience ethical and valuable information.
A film acts as a medium of communication in the form of language, by means of signs which are used to express the inner reality of movie makers. These are certain values contributed or communicated by movies and they are either beneficial or


References: (2013, 01). Level of Awareness on Philippine Independent Films.StudyMode.com. Retrieved 01, 2013, from http://www.studymode.com/essays/Level-Of-Awareness-On-Philippine-Independent-1346190.html (2013, 09) 2010, 12). Truthness in and of Filipino Independent Films: a Gadamerian Hermeneutical Approach. StudyMode.com. Retrieved 12, 2010, from http://www.studymode.com/essays/Truthness-In-And-Of-Filipino-Independent-518688.html (2012, 08) (2012, 07). Film. StudyMode.com. Retrieved 07, 2012, from http://www.studymode.com/essays/Film-1048908.html (2013, 03) Giannetti, L. (2008). Understanding movies (11th ed.). New Jersey: Pearson Education, Inc. Lehman, P., & Luhr, W. (2008). Thinking about movies (3rd ed.). USA: Blackwell Publishing. Baran, S. (2012). Introduction to mass communication (7th ed.). New York, NY: The McGraw-Hill Companies. Reyes, E. (1988). Notes on Philippine Cinema. Manila: DLSU Press. Kolker, R
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