Philips vs Haier: Comparative Case Studies

PHLIPS AND HAIER:
COMPARATIVE CASE STUDIES
Strategic Management II
Lu Lu (6500354)

Handed ON: 11th May, 2009
Word Counted (Excluding charts, references): 2989

PHLIPS AND HAIER: COMPARATIVE CASE STUDIES

TABLE OF CONTENT
ABSTRACT ..........................................................................................................

02

INTRODUCTION ..................................................................................................... 02
LITERATURE REVIEW

...................................................................................... 03

CASE STUDIES: PHILIPS
Background

.................................................................................................... 05

SWOT Analysis .................................................................................................. 05
BCG Matrix

...................................................................................................... 07

Strategic Change
Evaluations

............................................................................................. 07

........................................................................................................ 08

CASE STUDIES: Haier
Background

........................................................................................................ 08

SWOT Analysis .................................................................................................. 09
Strategic Change

............................................................................................... 10

Evaluations

........................................................................................................ 11

DISSCUSSIONS

........................................................................................................ 11

MANAGERIAL IMPLICATIONS AND CONCLUSION
REFERENCES

................................... 15

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