Phillies Case Study 2
Marketing
Case analysis: Philadelphia Phillies
The market structure is the dynamic system in which all businesses competes. The state of the system limits the flexibility of the business. For businesses to understand effectively the nature of the competition they face, they must define their market accurately as well as recognize a broad base of competitors and create strategies that differentiate it from its rivals. A baseball franchise is more than just a team, it’s a business operating in an extremely competitive market, especially if the team isn’t a winning one.
Philadelphia Phillies markets a major league baseball team that promises baseball thrills and a fun game experience for all segments of fans night in and night out and a “fun ballpark experience” in their new stadium. The new Philadelphia Phillies stadium allows the fans to have an experience beyond just watching a baseball game. The Philadelphia Phillies are not able to promise a winning baseball team therefore focus on marketing the appeal of a fun ball park experience for the fans is most important. The new stadium for the Philadelphia Phillies, (Citizens Bank Park field) is all about having the feeling of togetherness and being surrounded by Phillies fans while being eating hot dogs and shopping at the Phanatic Attic. The Phillies Citizens Bank Park field also offers facilities that the children can attend and enjoy, fun zones that not only appealing to the younger fans but also to the adults. Along with offering the fun zone, they also offer great places to drink and eat for the adults to watch the game and socialize with friends and or co-workers. The new park has changed the way of watching a baseball game as well as making it a fun experience for all ages and experience to remember.
During the off season of the American past time sport, the Philadelphia Phillies have representation known as the “Ballgirls” (team ambassadors) representing the team on and off the field at
Case analysis: Philadelphia Phillies
The market structure is the dynamic system in which all businesses competes. The state of the system limits the flexibility of the business. For businesses to understand effectively the nature of the competition they face, they must define their market accurately as well as recognize a broad base of competitors and create strategies that differentiate it from its rivals. A baseball franchise is more than just a team, it’s a business operating in an extremely competitive market, especially if the team isn’t a winning one.
Philadelphia Phillies markets a major league baseball team that promises baseball thrills and a fun game experience for all segments of fans night in and night out and a “fun ballpark experience” in their new stadium. The new Philadelphia Phillies stadium allows the fans to have an experience beyond just watching a baseball game. The Philadelphia Phillies are not able to promise a winning baseball team therefore focus on marketing the appeal of a fun ball park experience for the fans is most important. The new stadium for the Philadelphia Phillies, (Citizens Bank Park field) is all about having the feeling of togetherness and being surrounded by Phillies fans while being eating hot dogs and shopping at the Phanatic Attic. The Phillies Citizens Bank Park field also offers facilities that the children can attend and enjoy, fun zones that not only appealing to the younger fans but also to the adults. Along with offering the fun zone, they also offer great places to drink and eat for the adults to watch the game and socialize with friends and or co-workers. The new park has changed the way of watching a baseball game as well as making it a fun experience for all ages and experience to remember.
During the off season of the American past time sport, the Philadelphia Phillies have representation known as the “Ballgirls” (team ambassadors) representing the team on and off the field at