Business and Culture, Imatra
Faculty of Tourism and Hospitality
Degree Program in Hotel, Restaurant and Tourism Management
Thien Huong Pham Do
Business Plan for a Vietnamese Restaurant and
Coffee Shop in Helsinki
Thesis 2014
Table of Contents
1 Introduction ................................................................................................. 5
1.1 Aim of thesis .......................................................................................... 5
1.2 Research method ................................................................................... 6
1.3 Theoretical approach ............................................................................. 6
1.4 Limitations .............................................................................................. 6
2 Vietnamese culture, cuisine and beverages ................................................ 7
2.1 Background Information ......................................................................... 7
2.2 Healthy Vietnamese food ..................................................................... 12
2.3 Vietnamese in Helsinki – Finland ......................................................... 14
3 How to make a good business plan? ........................................................ 17
3.1 Business Idea ...................................................................................... 17
3.2 Purpose of the business plan ............................................................... 18
3.3 Company’s background ....................................................................... 19
3.3.1 Location ......................................................................................... 19
3.3.2 Company’s name........................................................................... 19
3.3.3 Mission .......................................................................................... 20
3.3.4 Objectives and Goals
References: Barringer,B. & Ireland, D. 2006. Entrepreneurship - Successfully Launching New Ventures: Pearson Prentice Hall. Chicken salad, 2013 http://merci-mama.com/new-years-guilt-brings-vietnamese-chicken-salad/ Accessed on 20 September 2014 Diaoconline, 2013