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PHO Noodle B Plan FINAL THESIS

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PHO Noodle B Plan FINAL THESIS
Saimaa University of Applied Sciences
Business and Culture, Imatra
Faculty of Tourism and Hospitality
Degree Program in Hotel, Restaurant and Tourism Management

Thien Huong Pham Do

Business Plan for a Vietnamese Restaurant and
Coffee Shop in Helsinki

Thesis 2014

Table of Contents
1 Introduction ................................................................................................. 5
1.1 Aim of thesis .......................................................................................... 5
1.2 Research method ................................................................................... 6
1.3 Theoretical approach ............................................................................. 6
1.4 Limitations .............................................................................................. 6
2 Vietnamese culture, cuisine and beverages ................................................ 7
2.1 Background Information ......................................................................... 7
2.2 Healthy Vietnamese food ..................................................................... 12
2.3 Vietnamese in Helsinki – Finland ......................................................... 14
3 How to make a good business plan? ........................................................ 17
3.1 Business Idea ...................................................................................... 17
3.2 Purpose of the business plan ............................................................... 18
3.3 Company’s background ....................................................................... 19
3.3.1 Location ......................................................................................... 19
3.3.2 Company’s name........................................................................... 19
3.3.3 Mission .......................................................................................... 20
3.3.4 Objectives and Goals



References: Barringer,B. & Ireland, D. 2006. Entrepreneurship - Successfully Launching New Ventures: Pearson Prentice Hall. Chicken salad, 2013 http://merci-mama.com/new-years-guilt-brings-vietnamese-chicken-salad/ Accessed on 20 September 2014 Diaoconline, 2013

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