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Phonebloks

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Phonebloks
Phonebloks
Asta Tamosaityte
Raluca Emanuela Hirbu
Oliver Fracke Möllnitz

Table of Content
1. Introduction
2. Company background
3. Concept
4. Problem area
5. Problem formulation
6. Mission, Vision, Values and Goals
7. Selling prepositions 7.1. USP 7.2. ESP
8. Target group 8.1. Questionnaire 8.2. Target group
9. Marketing Mix 9.1. The four P’s 9.2. PEST analysis
10. Market research 10.1. Mobile subscribers worldwide 10.2. Top mobile markets: The 100 million Club 10.3. Mobile phone shipments 10.4. Mobile device market penetration 10.5. Smartphone shipments by manufacturer
11. Competitors - SWOT on competitors 11.1. Competitors 11.1.1. Direct competitors 11.1.2. Indirect competitors 11.1.3. SWOT analysis on competitors
12. Partners

1

13. Social media strategy 13.1. Filter bubble
14. Marketing constraints 14.1. Modular concept vs. unibody concept 14.2. Purchasing individual components 14.3. Marketing place 14.4. Easy process 14.5. From store to phone 14.6. Producers
15. Producers scenario 15.1. Manufacturing 15.2. Partnerships 15.3. Selling and Market place 15.4. Branding 15.5. Sizes
16. Technical constraints 16.1. Installation of components 16.2. Components 16.3. Upgrades 16.4. Unibody vs. Modular 16.5. Compatibility
17. Mandatory components
18. Phone and screen size
19. Quality assurance
20. Phonebloks - SWOT and TOWS analysis
21. Design description
22. Rendering techniques and details
23. Video
24. Conclusion
25. Appendix and Literature list

1. Introduction

We live in a society where our lives are dependent to electronic devic-

es. Unlike fifty years ago a lot of interaction is being made by using the internet. More and more services today are offered primarily online and are being accessed by more and more people. With this need of accessing the online environment growing, more and more
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