Pinaculo Technology Case Study

With a heavy increase in the number of online trading account holders, from 20 million in 2012 to nearly 24 million in 2014, the IT sector has realized the potential that is available to exploit. Also, with internet continuously reaching sky-high numbers in terms of consumers, the nature of the financial services has dramatically changed. Online trading accounts removed the need for maintaining the necessary trading documents and certificates as an alternate trouble-free path via the internet.
But the users were still unaware of what to buy, when to buy, what to sell and when to sell. The people needed a trustworthy source that could offer them the information on trading and profitability of their transactions. The financial portals became
is a private company which deals with the development of software products and Research and Development for other companies. It was founded by Daniel Gilberto da Silva, who is the incumbent CEO of the company, in 1991 in Manaus, Brazil. The basic idea of the company is to offer technological and software services to companies who wanted to outsource their company software. Cloud computing infrastructure and enterprise mobility management are supposed to be the key company aspects.
The first industry served by Pinaculo Tech. was the newspaper industry, where they developed a product to mechanize the process of news acquisition, saving time and staff for the newspaper companies. The fact that the product was used by more than 300 publication houses across Brazil single-handedly emphasizes the success of their first product.
Many more such products were created by Pinaculo Tech., resulting in major financial achievements such as breaking through in the first year itself, even though it was a completely self-funded start-up. The first major breakthrough for the Pinaculo Tech. came in 1994, when it landed the services of companies as big as 3M. The global technical giant is still associated with the
Also it empowers the user by introducing him to new tools that helped the user in making an informed decision regarding financial trading and markets. Winstock allows the users to create and keep up their portfolios via their logins. Winstock also allows investors and the public to post their queries through internet and their queries are responded to by experts in the concerned field. If a company specific query is received, then the query is routed to the company secretary of the concerned company which was already on the same platform, and the query answered by him to the investor. A flurry of further changes were then introduced in what the portal had to offer. Industry analysis, industry trends, current market situation, analysis reports, expert views, grievances redressal etc. were introduced on the portal that further enhanced the service of the web portal and helped in further educating and informing the