Pink Ribbon, Breast Cancer Awareness Campaign
PINK RIBBON, BREAST AWARENESS CAMPAIGN
1.0 INTRODUCTION
Campaign is define as a link of a planned sequence communication or message towards public for the purpose of informing or influencing public on certain future activities by influencing the decision makers who will allow success. “Campaign can also be defined as purposive attempts to inform or influence behaviors in large audiences within a specified time period using an organized set of communication activities and featuring an array of mentioned messages in multiple channels generally to produce non commercial benefits to individuals and society (Rice & Atkin, 2009, Rogers & Storey,1987).
The history of pink ribbon as the symbol image of breast cancer awareness was founded by Nancy G. Brinker, the sister of Susan G.Komen who was diagnosed with breast cancer in 1977 at her young age of 33 years old. Pink Ribbon was initiated in 1985, and this awareness has initiative drastically. Globally, the month of October has been dedicated to raising awareness and the chosen national color for the campaign is pink. The pink ribbon is the global symbol for breast cancer awareness, as illustrated in Appendix A. The reasons for this color was chosen for a variety for reasons as pink closely associated with females. Furthermore, the reason why this color been chosen because their target is mostly for women, although men can also experience breast cancer. 2.0 OBJECTIVES OF BREAST CANCE AWARENESS (PINK RIBBON) When determining the campaign objectives, we need to consider on the state of the audience is in and also where we want them to be. Awareness of breast cancer (Pink Ribbon) comes from varieties of different forms, by generating through community based activities and sponsored events. This awareness is globally conducted as an example, The Avon walk for Breast cancer, Komen race for the care are among the famous in America whereas, in Malaysia, the heart of Wacoal, Pink October Carnival, Burns on
1.0 INTRODUCTION
Campaign is define as a link of a planned sequence communication or message towards public for the purpose of informing or influencing public on certain future activities by influencing the decision makers who will allow success. “Campaign can also be defined as purposive attempts to inform or influence behaviors in large audiences within a specified time period using an organized set of communication activities and featuring an array of mentioned messages in multiple channels generally to produce non commercial benefits to individuals and society (Rice & Atkin, 2009, Rogers & Storey,1987).
The history of pink ribbon as the symbol image of breast cancer awareness was founded by Nancy G. Brinker, the sister of Susan G.Komen who was diagnosed with breast cancer in 1977 at her young age of 33 years old. Pink Ribbon was initiated in 1985, and this awareness has initiative drastically. Globally, the month of October has been dedicated to raising awareness and the chosen national color for the campaign is pink. The pink ribbon is the global symbol for breast cancer awareness, as illustrated in Appendix A. The reasons for this color was chosen for a variety for reasons as pink closely associated with females. Furthermore, the reason why this color been chosen because their target is mostly for women, although men can also experience breast cancer. 2.0 OBJECTIVES OF BREAST CANCE AWARENESS (PINK RIBBON) When determining the campaign objectives, we need to consider on the state of the audience is in and also where we want them to be. Awareness of breast cancer (Pink Ribbon) comes from varieties of different forms, by generating through community based activities and sponsored events. This awareness is globally conducted as an example, The Avon walk for Breast cancer, Komen race for the care are among the famous in America whereas, in Malaysia, the heart of Wacoal, Pink October Carnival, Burns on
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