PIXAR CASE
4/10/2014
Pixar Case
Pixar
Pixar is a leading digital animation studio, which they create animated feature films and related products that have gross revenues over $3 billion dollars to date. They were founded in 1986, and started to be known for their short films, commercials and amazing animation features. In 2006, there company began to flourish as they had an acquisition by the Walt Disney Company for a heavy sum of $7.4 billion dollars, which Walt Disney was known for their animated movies of traditional 2D animation. This acquisition was finalized by Steve Jobs, the former Apple CEO, when there deal was to be expired after the 2006 movie Cars. The purpose of the deal was to protect Pixar’s creative culture of animations, while shifting some of Pixar’s amazing work over to Disney to team up and make movies that will boost both companies’ revenues, as Pixar is one of the leading animation companies around. The case also goes on about the success of Pixar and Disney and how forming together created the most dominating animation company ever. With Pixar holding such a high standard of animation work and reputation, there is many tangible, intangible and capabilities that play a factor in leading them to their success. After reading this case, I came up with a couple tangible assets that Pixar has that separates them from the ordinary animation studio companies and also sets them to be at such a high standard. One tangible assets that plays a huge role is the Pixar University. Steve Jobs wanted to continue Pixar’s legacy of strong creative animations and input that with the movies that Disney has come up. To boost more spark in the creative ideas, Jobs created a campus like environment within Pixar’s corporation to get employees to think better and make it “less work oriented”. The campus like company transformed their office cubicles into tiki huts, circus tents, cardboard castles and other fairytale scenes to get the employees creative innovation up and
Pixar Case
Pixar
Pixar is a leading digital animation studio, which they create animated feature films and related products that have gross revenues over $3 billion dollars to date. They were founded in 1986, and started to be known for their short films, commercials and amazing animation features. In 2006, there company began to flourish as they had an acquisition by the Walt Disney Company for a heavy sum of $7.4 billion dollars, which Walt Disney was known for their animated movies of traditional 2D animation. This acquisition was finalized by Steve Jobs, the former Apple CEO, when there deal was to be expired after the 2006 movie Cars. The purpose of the deal was to protect Pixar’s creative culture of animations, while shifting some of Pixar’s amazing work over to Disney to team up and make movies that will boost both companies’ revenues, as Pixar is one of the leading animation companies around. The case also goes on about the success of Pixar and Disney and how forming together created the most dominating animation company ever. With Pixar holding such a high standard of animation work and reputation, there is many tangible, intangible and capabilities that play a factor in leading them to their success. After reading this case, I came up with a couple tangible assets that Pixar has that separates them from the ordinary animation studio companies and also sets them to be at such a high standard. One tangible assets that plays a huge role is the Pixar University. Steve Jobs wanted to continue Pixar’s legacy of strong creative animations and input that with the movies that Disney has come up. To boost more spark in the creative ideas, Jobs created a campus like environment within Pixar’s corporation to get employees to think better and make it “less work oriented”. The campus like company transformed their office cubicles into tiki huts, circus tents, cardboard castles and other fairytale scenes to get the employees creative innovation up and