Pizz Marketing
Marketing PROJECT
ON
PIZZA HUT
Submitted To: Submitted By:
Dr. Sajeevan Rao Saurabh Gupta Roll No-90, Sec-B
INDEX
S. No PARTICULARS PAGE
1. Pizza Hut- The Introduction 3-5
2. Ansoff Matrix 6
3. Quality Management 7
4. Perceptual Mapping 8
5. Technological Changes 9-10
6. Chase Strategy 11
7. SWOT Analysis 12
8. Segmentation, Targeting & Postioning 13-15
9. 7Ps of Services 16-18
10. Service Process 19-20
11. Refrences 21
PIZZA HUT-The Introduction
Pizza Hut is one of the flagship brands of Yum! Brands, Inc., which also has KFC, Taco Bell, A&W and Long John Silver’s under its umbrella. Pizza Hut is the world’s largest pizza chain with over 12,500 restaurants across 91 countries
In India, Pizza Hut has 140 restaurants across 36 cities, including Delhi, Mumbai, Bangalore, Chennai, Kolkata, Hyderabad, Pune, and Chandigarh amongst others. Yum! is in the process of opening Pizza Hut restaurants at many more locations to service a larger customer base across the country
Pizza Hut is known for its * Good Quality Food (Hygiene) * Brand Name * Food worth its Price * Good Service * New Kind and Styles of Pizzas in its Menu.
PIZZA HUT'S MISSION STATEMENT
We take pride in making a perfect pizza and providing courteous and helpful service on time all the time. Every customer says, "I'll be back!" We are the employer of choice offering team members opportunities For Growth, Advancement, And Rewarding Careers in a Fun, Safe Working Environment.
• P.E.A.R.L.S
PASSION for excellence in Doing everything
EXECUTE with positive energy and urgency.
ACCOUNTABLE for growth in customer satisfaction and profitability.
RECOGNIZE the achievement of others and have fun doing it.
LISTEN and more importantly, respond to the voice of the customer.
PIZZA HUT STORY
ON
PIZZA HUT
Submitted To: Submitted By:
Dr. Sajeevan Rao Saurabh Gupta Roll No-90, Sec-B
INDEX
S. No PARTICULARS PAGE
1. Pizza Hut- The Introduction 3-5
2. Ansoff Matrix 6
3. Quality Management 7
4. Perceptual Mapping 8
5. Technological Changes 9-10
6. Chase Strategy 11
7. SWOT Analysis 12
8. Segmentation, Targeting & Postioning 13-15
9. 7Ps of Services 16-18
10. Service Process 19-20
11. Refrences 21
PIZZA HUT-The Introduction
Pizza Hut is one of the flagship brands of Yum! Brands, Inc., which also has KFC, Taco Bell, A&W and Long John Silver’s under its umbrella. Pizza Hut is the world’s largest pizza chain with over 12,500 restaurants across 91 countries
In India, Pizza Hut has 140 restaurants across 36 cities, including Delhi, Mumbai, Bangalore, Chennai, Kolkata, Hyderabad, Pune, and Chandigarh amongst others. Yum! is in the process of opening Pizza Hut restaurants at many more locations to service a larger customer base across the country
Pizza Hut is known for its * Good Quality Food (Hygiene) * Brand Name * Food worth its Price * Good Service * New Kind and Styles of Pizzas in its Menu.
PIZZA HUT'S MISSION STATEMENT
We take pride in making a perfect pizza and providing courteous and helpful service on time all the time. Every customer says, "I'll be back!" We are the employer of choice offering team members opportunities For Growth, Advancement, And Rewarding Careers in a Fun, Safe Working Environment.
• P.E.A.R.L.S
PASSION for excellence in Doing everything
EXECUTE with positive energy and urgency.
ACCOUNTABLE for growth in customer satisfaction and profitability.
RECOGNIZE the achievement of others and have fun doing it.
LISTEN and more importantly, respond to the voice of the customer.
PIZZA HUT STORY