1. Acknowledgement.
2. Executive summary.
3. History of Pizza.
4. Introduction and History of Pizza Hut.
5. About Pizza Hut.
6. Pizza Hut Mission Statement.
7. Description of Report (Marketing Strategies).
a) Marketin
EXECUTIVE SUMMARY
During the past four decades Pizza Hut has built a reputation for excellence that has earned the respect of consumers and industry experts alike. Building a leading pizza company has required relentless innovation, commitment to quality and dedication to customer service and value. The qualities of entrepreneurship, growth and leadership have characterized Pizza Hut’s business through more than four decades of success. Through the strength of its heritage, its culture and its people and franchisees, Pizza Hut looks forward to more success in future.
There are different objectives of every organization. In order to achieve these objectives different targets are set. Targets pass down the hierarchy depending on the nature of the business. Therefore, in order to achieve the objectives, management decides on different strategies. These strategies are divided into many sub-parts and are useful for the running of the business. The employees and the management know what they have to achieve through the targets which have been set to them and the strategies they have adopted help them know the way they will achieve the objectives. Similarly, Pizza Hut has different targets set to them and they have adopted different strategies to successfully achieve the targets set. These targets are set by the RSC i.e. the restaurant support centre in Karachi. These targets are passed on to the RGM (restaurant general manager) and he passes them to the workforce. These targets fall within the organizational structure in which there are many
Bibliography: Primary Data: We visited the Gulshan branch and met the branch manager over there and we took the permission from the Head office Manager. Secondary Data: www.wikipedia.com www.google.com and the official website : www.pizzahut.com.pk APPENDIX