Submitted to:
MD. Tamzidul Islam
Senior Lecturer
MKT301: Marketing Management
BRAC Business School
BRAC University
Submitted by:
Billal Hossain Faisal, ID: 10104015
Morshed Hossain, ID: 11204009
Shapan Douglas Ison, ID: 11204014
Saurov Dhar, ID: 11204033
Fariha Ahmed, ID: 11204035
Md. Abu Naser Shaju, ID: 11204083
Upeksha Abeysekara, ID: 11204098
MKT301: Marketing Management
Section: 02
BRAC Business School
BRAC University
Date of Submission: 02 December, 2013
LETTER OF TRANSMITTAL
02 December, 2013
Mr. Tamzidul Islam
Senior Lecturer,
BRAC Business School
BRAC University
Sub: Letter of transmittal
Dear Sir,
As per the requirements for the completion of the course, MKT301: Marketing Management, this term paper has been prepared by us on “MAKE IT GREAT: PIZZA HUT”. The term paper focuses on the implementations of some of the key elements in marketing.
During this assignment, we were able to relate the theories that we were taught in class into the Pizza Hut Company and understand how these theories are practiced in real life situations.
The term paper was assigned on the 23 October 2013 and is submitted to you for examination on the 2 December, 2013. We thank you for giving us this opportunity.
Thank you.
Yours sincerely,
Billal Hossain Faisal, ID: 10104015
Morshed Hossain, ID: 11204009
Shapan Douglas Ison, ID: 11204014
Saurov Dhar, ID: 11204033
Fariha Ahmed, ID: 11204035
Md. Abu Naser Shaju, ID: 11204083
Upeksha Abeysekara, ID: 11204098
ACKNOWLEDGEMENTS
We would like to take this opportunity to express our deepest appreciation to all those who provided us the possibility to complete this project work. A special gratitude we give to our course instructor, Mr. Tamzidul Islam, whose constant help mattered a lot regarding certain aspects of this term paper, and also for giving
References: Kotler, P. & Keller, K.L., (2009). Marketing Management (13th ed.). Pearson Education Ltd.