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Pizza Hut Inc. Strategy

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Pizza Hut Inc. Strategy
Case Study – Pizza Hut, Inc.

Case Study – Pizza Hut, Inc.
Study: Master of Information Technology Winter term 2003/04

A case study for the subject “Business Administration” at the University of Appllied Science Frankfurt am Main (Fachhochschule Frankfurt am Main).

Disclaimer: All information, tables and values are taken by “Pizza Hut, Inc., 9-588-011, Harvard Business School”, which was published at May 7th, 1991, or is mentioned in the appendix. We intended not to use any copyrighted material for the publication. Logos and images are not subjected to our copyright.

Writers:

Christian Seudieu Gustave Tagne-Saha Stefan Schweig

783466 781840 780595

Seudieu, Tagne, Schweig

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Case Study – Pizza Hut, Inc.

Table of Contents
1. 2. About Pizza Hut..............................................................................................................3 Strategic Analysis .........................................................................................................4 2.1. EXTERNAL ENVIRONMENT .......................................................................................... 4 2.1.1. Pizza Market ....................................................................................................... 4 2.1.2. Competition in the Pizza Market ........................................................................ 4 2.1.3. Demand on the Product...................................................................................... 5 2.1.4. Features of the Product ...................................................................................... 5 2.2. FIRM INTERNAL........................................................................................................... 6 2.2.1. Franchising at Pizza Hut .................................................................................... 6 2.2.2. Pizza Hut Franchisees – The IPHFHA .............................................................. 7 2.2.3. Finance


References: § Buttle, F. (1986) "Hotel and Food Service marketing", Holt, Reinehart and Winston § Pizza Hut Website (2004) http://www.pizzahut.com § Kaufmann, P (1991) "Pizza Hut, Inc." Harvard Business School Seudieu, Tagne, Schweig 15
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