Ahmad Hazrul Hakim bin Anuar
Wan Nur Hazirah bt Wan Sukri
Noor Azmina Syafawati bt A. Hamid
Nurul Izaty Bt Mohd Aziz
ORGANIZATION
BACKGROUND
• Kenny Rogers Roasters (KRR) is a chain of chicken-based restaurant.
• KRR is now part of Malaysian under Berjaya Corporation Berhad.
• KRR is a franchise company owned by KRR International
Corporation.
• 74 restaurants in Malaysia and 8 in Indonesia.
• Brand tagline is “less fat, less salt, less calories”
• Muffins, jacket potatoes, vegetable salads, pastas, soups, desserts and beverages.
HISTORY OF KRR
• It was founded in 1991 by country musician Kenny Rogers and John Y.
Brown Jr. who is a former governor of the U.S state of Kentucky.
• First restaurant in Coral Springs, Florida in August 1991.
• 1995, the menu had expanded to include turkey, ribs and various side dishes. • The chain eventually grew to over 350 restaurants, including locations in Canada, the Middle East and Asia.
• The company entered Chapter 11 bankruptcy in March 1998 and was bought by Nathan’s Famous Incorporation for $1.25 million on 1 April
1999.
HISTORY OF KRR
• In 2000, about 90 franchised restaurant were closed, 40 of those in the U.S.
• Nathan’s Famous divested itself of the chain 2008, selling it to their
Asia franchiser, Roasters Asia Pacific (Cayman) Limited. A company is owned by Berjaya Group of Malaysia.
• KRR had grown to almost 140 restaurants across Asia, with continued expansion in Malaysia, Philippines, and China.
• In malaysia, KRR chain of restaurants is developed and operated by
Berjaya Corporation Berhad in 2011.
MISSION & VISION OF KRR
Mission
• To be your home away from home, a casual dining restaurant that offers friendly service in a comfortable setting.
Vision
• To be the preferred choice for delicious and healthy chicken meals. OWNERSHIP OF BERJAYA GROUP
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Name : Vincent Tan Chee Yioun
Born : February 1952 (age 63) Batu Pahat, Johor
Nationality : Malaysian
Occupation : chairman of Berjaya Group,